Meet Ayayi: China's First 'Meta-human' Virtual Influencer

China recently launched its first 'meta-human,' named Ayayi, which is essentially a hyper-realistic digitized person.

by Chen Peilin, 09 July 2021

Shanghai Socialite Wannabes WeChat Group Exposed

Sharing second-hand Gucci pantyhose, why not?

by Rakini Bergundy, 13 October 2020

Model and Fashionista Jiaye Wu Talks Calvin Klein and KOL Culture

Hybrid influencer talking in Shanghai this month.

by Ned Kelly, 09 October 2019

Tera Feng on Her Life as a Fashion KOL in China

A day in the life of an online influencer.

by Dominic Ngai, 12 March 2019

Spotlight: Kim Leitzes, Founder and CEO of PARKLU

ParkLU founder and CEO Kim Leitzes on KOL marketing.

by Dominic Ngai, 12 February 2018

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