Organisers of the first ever Butterfly Festival in Nanyang, Henan Province thought it would be a good idea to have a woman dress up as a 'butterfly fairy' to attract visitors.
However, according to QQ News, the woman's dress, on which dozens of butterflies had been sown, had the opposite effect. Some of the insects were still alive and fluttering trying to break free from the morbid PR stunt, reportedly distressing children and leaving many in tears.
[Images via QQ // h/t Eric Jou]
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