Real-estate company installs $24 million 'gold road' in sales center

By James Griffiths, May 21, 2014

0 0

A Shandong real estate company installed a display of gold bars reportedly* worth 150 million yuan ($24 million) in its sales centre on May 17. 

The firm, Gold International, used 500 kilograms (1,100 lb) of gold to create the "yellow brick road" in the lobby of their Zibo headquarters. Discounted gold jewelry was also sold at the marketing event. 

What bubble

*While Chinese media is reporting the figure as true, this screams of bullshit. Visitors have no way of checking if the gold is real, why not use fake bricks or one-sided gold bricks? 

[Image via CNS]

more news

PHOTOS: Take a Look at the Real Santa's Workshop

How your Christmas decorations are made.

New Film 'The Six' Tells Untold Titanic Chinese Survivors' Story

Arthur Jones' new documentary gets nationwide release this Friday.

This Week in History: China Ends the Eunuch Era

Finally banned in 1924, the system had endured for over 3,000 years and through 25 dynasties.

Like a Literati: How to Enjoy Suzhou's Gardens

Step into a traditional Chinese landscape painting.

This Day in History: China at the 1984 LA Olympics

Defying a Soviet Union-led boycott, Li Ning earns the nickname Prince of Gymnasts.

This Day in History: The Marco Polo Bridge Incident

On July 7, 1937, the cataclysmic event that led to the start of the Second Sino-Japanese War.

0 User Comments

In Case You Missed It…

We're on WeChat!

Scan our QR Code at right or follow us at thatsonline for events, guides, giveaways and much more!

7 Days in China With

Weekly updates to your email inbox every Wednesday


Download previous issues

Never miss an issue of That's Magazines!

Visit the archives