Tim Hortons Partners with Tencent for Huge Chinese Expansion

By Barnaby Lofton, May 14, 2020

0 0

Get hyped Canadians, Tim Hortons is planning a Chinese expansion with the help of tech giant, Tencent. On Tuesday, the coffee and donut chain announced via its official Weibo page that they will use undisclosed funds from Tencent to upgrade its sales platforms both online and offline. For instance, they will look to improve their WeChat Mini Program, a popular and efficient point of sales in the Chinese market as well as open more brick and mortar stores. By North American standards, coffee consumption in China still lags as most consumers are avid tea drinkers. Tim Hortons however, sees this as a “big growth opportunity.”

TechCrunch noted that Starbucks has already partnered with Tencent’s rival Alibaba, making Tencent “an obvious ally.”

Tim Hortons, also simply known as ‘Timmies’ has a special place in Canadians’ hearts. It was founded in 1964 in Hamilton, Ontario and named after a famous Canadian hockey player. Timmies is known for its iconic ice capps, Timbits, double-doubles, bagel BELTs and much more.

In February 2019, the first Tim Hortons in China opened in Shanghai, which was met with a massive two-hour queue. In the Chinese market, the company is branded as Tims Coffee House (Tims咖啡) and has opened around 50 storefronts across the Middle Kingdom. In 2018, Tims outlined its plans to open 1,500 stores in China in the next decade with support from Cartesian Capital Group, however this timeline may be slowed down due to the ongoing coronavirus pandemic. 

As for where new locations will pop up? Our guess is a good as yours, one netizen cheekily commented, “Tencent investment, it should be opened in Shenzhen immediately [huge grin emoji].” 

[Cover image via Tims咖啡]

more news

Haikou Coffee Talks: In-House Roasted Coffee at Kaweisi

Even if you are merely ordering a house blend latte, the coffee here is excellent.

Haikou Coffee Talks: More Pros than Cons at Milli Coffee Guomao

I'm most likely to end up at least once here every week when in Haikou.

Haikou Coffee Talks: Earliest Espresso with Milli Coffee Xiuying

Located on a purpose built pedestrian shopping street, Milli is one of the earliest third wave coffee shops in the city.

Haikou Coffee Talks: A Fresh Cup at Top Taste 一品味美食园

This more upscale version of a laobacha offers fresher coffee and better dimsum.

Haikou Coffee Talks: Hainanese Dimsum at Hundred Flavors 百回味茶园

Known as a laobacha (老爸茶) or ‘granddaddy’s teahouse’ since a group of old men hang around all day chatting, snacking and playing lotto.

8 Shops for Coffee and Sweets in Sanya

Coffee and dessert in Sanya is available at many locations in Sanya.

Free Lattes! Tim Hortons Opens First Shenzhen Location

Double Double, Iced Capps and Timbits here we come.

0 User Comments

In Case You Missed It…

We're on WeChat!

Scan our QR Code at right or follow us at thatsonline for events, guides, giveaways and much more!

7 Days in China With thatsmags.com

Weekly updates to your email inbox every Wednesday

Subscribe

Download previous issues

Never miss an issue of That's Magazines!

Visit the archives