A woman in Chengdu, Sichuan province has placed ads all around the city looking for her ‘Mr Right’. All the billboards feature the hopeful bride to be, 28 year old marketing manager Huang Lijuan, on horseback in a wedding dress.
Each of the ads, placed at every one of Chengdu’s 200 bus stops, are ten metres long and four metres wide (32x13 ft). They should cost an estimated one million yuan per day. Luckily for Huang, the company she works at offered her the advertising space free of charge to fill a gap left by a delayed project.
Keen suitors should know the criteria Huang has laid out for her future husband: "He must be clean, positive, caring towards parents, responsible, although handsomeness is not a prerequisite." Love will also apparently be an important factor.
The surprisingly attractive singleton said she had resorted to this desperate ploy because she was too busy with work to meet men. She said she has also faced increasing pressure from her parents – as an unmarried woman over the age of 27, she is firmly in the harshly-named, media-exaggerated social group of 'leftover women'.
If you're wondering about the horse, Huang probably didn't choose the animal for her advert out of any love for equestrians or a desire to hear all the childish sexual jokes that inevitably come with the animals (think riding, stallions, or 'giddy up'). The lucky year of the horse is about to begin, and in Chinese, ‘on a horse’ and ‘in the near future’ sound similar.
[Image via SouFun // Via Shanghaiist]
0 User Comments