Another Controversy Sparks Debate on Beauty Among Chinese Netizens

By Dominic Ngai, March 28, 2019

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A controversial photo of model Gao Qizhen that was posted on the official Instagram account of the US edition of Vogue in early March, which has garnered more than 71,000 likes and 2,100 comments thus far, sparked yet another debate on the definition of beauty among Chinese neitzens.

Much like last month’s infamous Zara makeup ad campaign featuring a Chinese model with a freckled face, people were once again extremely fired up about Western brands’ obsession with ‘exotic’ Asian faces and accused Vogue of racism. “Fashion magazines only pick those so-called ‘unique’ looks to represent Asians… Give me a break and thank you, next!” commented a woman who identified herself as Chinese. 

READ MORE: Zara's Freckles-Gate Prompts Debate on Beauty in China

Others also piled on Gao with demeaning comments about her resemblance to the characters from Avatar, while others jumped to her defense: “[To all haters,] she's a model and you're not. Don’t be [jealous] of her success. Do something [meaningful] for yourself and maybe you’ll get noticed too.”

See more Style Radar.

[Cover image via Vogue's Instagram account]

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