Makeup Removal Challenge is China's Latest Viral Video Craze

By Yannick Faillard and Bridget O'Donnell, July 10, 2018

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A brand new beauty challenge is going viral on China's most popular video-sharing app: makeup removal videos.

Several users on Douyin have uploaded videos of themselves shedding fake eyelashes, contact lenses and even prosthetic noses to reveal what's behind all the layers. The videos show users removing lash extensions, chin and nose prosthetics, cheek-slimming tape, colorful contact lenses and bright wigs.

Another Weird Make-up Trend Sweeps Across the Middle Kingdom

Another Weird Make-up Trend Sweeps Across the Middle Kingdom

Another Weird Make-up Trend Sweeps Across the Middle Kingdom

Another Weird Make-up Trend Sweeps Across the Middle Kingdom

Makeup Removal Challenge is China's Latest Viral Video Craze

Makeup Removal Challenge is China's Latest Viral Video Craze

Makeup Removal Challenge is China's Latest Viral Video Craze

Makeup Removal Challenge is China's Latest Viral Video Craze

Makeup Removal Challenge is China's Latest Viral Video Craze

Makeup Removal Challenge is China's Latest Viral Video Craze

Makeup Removal Challenge is China's Latest Viral Video Craze

Both women and men have been showing off their dramatic metamorphoses.

Makeup Challenge China

Makeup Challenge china

Makeup Challenge Video

Makeup Challenge Video

Makeup Removal Challenge is China's Latest Viral Video Craze

Makeup Removal Challenge is China's Latest Viral Video Craze

Makeup Removal Challenge is China's Latest Viral Video Craze

Makeup Removal Challenge is China's Latest Viral Video Craze

Makeup Removal Challenge is China's Latest Viral Video Craze

Makeup Removal Challenge is China's Latest Viral Video Craze

Beauty Challenge

Makeup Removal Challenge is China's Latest Viral Video Craze

Makeup Removal Challenge is China's Latest Viral Video Craze

Makeup Removal Challenge is China's Latest Viral Video Craze

Makeup Removal Challenge is China's Latest Viral Video Craze

Makeup Removal Challenge is China's Latest Viral Video Craze

Viral Video Challenge

Take a look at a couple of the videos below (VPN off):

The dramatic transformation videos appear to have first gone viral last month on Douyin (抖音, or 'Tik Tok' in English), a video-sharing app similar to Musical.ly that lets users create 15-second music videos. Douyin was the most downloaded app in the world during the first quarter of 2018, and boasted 150 million monthly active users in June.

Earlier this year, another dramatic transformation viral video craze took Douyin by storm: the "Karma's a Bitch" challenge. Pretty much the opposite from the makeup removal challenge, that one involved Douyin users going from drab to fab.

Drab to fab

Drab to Fab

Drab to fab

[Images via Douyin, Sina, h/t BoredPanda]

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