It’s that time of the year again, y’all: H&M’s Conscious Exclusive collection comes out this month. We usually tend to eschew writing about big fast fashion brands in this section, but we’re also behind any effort towards sustainable style – and the fact that the Swedish retail giant is at least trying to put something out there to raise the bar for sustainability makes us pretty pleased.
This season, the label has steered away from the tribal and Eastern inspirations seen in past collections, and dug into the archives of the Musée des Arts Décoratifs of the Palais du Louvre in Paris.
The result is a line of ‘red carpet pieces’ whose lines and patterns are a nod to the style of French painter Gustave Moreau, all while pushing the eco-message with the use of innovative materials such as beads and rhinestones made from recycled glass and Denimite, a recycled fabric made from old denim.
Julia Restoin Roitfeld, French style maven and daughter of former Vogue Paris editor Carine Roitfeld, is the face of the range, adding that extra Parisian touch to it all. The collection drops in stores on April 7. Mark the date. Green is the new black.
More details at www.hm.com
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