What does it take to for an internationally famed chain to win over local consumers on their home turf? McDonald’s is the expert in bringing together local ties with its globally trusted quality. In response to Chinese consumer preferences for exclusive access to new experiences, McDonald’s has rolled out a Member’s Day Menu – a once-per-month event that features a limited-edition menu item exclusively crafted for Chinese consumers, reinventing their favorite flavors.
This month’s menu item is a Spicy Sundae – an exciting new treat only available this Monday, while stocks last. It incorporates traditional Chinese chili sauce on the classic McDonald’s ice cream sundae, honoring one of China’s favorite condiments with a fresh, icy twist. While it promises to be an interesting culinary experience, it also underscores the fast-food chain’s commitment to creating good food catered to the local neighborhood. The Membership program itself invites consumers to be a part of something exciting – an exclusive community with whirled foodie opportunities.
[All images via McDonalds]