Rich Bishop on China's Ever-changing App Marketplace

By Ryan Gandolfo, November 6, 2020

0 0

Game Theory is a regular series where we speak with a professional with insight into China’s business and tech scene.

Living in China requires an arsenal of apps to make it through the day. If you’ve ever lost your phone for more than 24 hours, you probably realized just how reliant you are on WeChat, Meituan and DiDi, among other apps. In the PRC, there were 1.56 billion active mobile phones last year with, on average, Chinese mobile users spending 6.2 hours each day on their devices. (That’s almost two days a week glued to your phone.) And with mobile app usage on the rise in China, companies from around the world are looking to enter the market. As CEO of AppInChina, Rich Bishop leads a team that helps global brands launch in China by offering key services, including distribution and compliance. Bishop shares with That’s some of the challenges facing foreign app publishers and developments in the industry.

How did you get started working in China?
I moved to China straight after graduating from university in 2007 with the goal of setting up my own company here. I studied Chinese at Peking University for a few months and then established my first company, a grocery delivery business, in early 2008. I then founded a real estate company and later, in 2013, cofounded AppInChina. 

What are some of the challenges foreign app publishers face in the Chinese marketplace?
The largest challenge is legal compliance. China has a lot of laws and regulations that each publisher needs to comply with, and many of the necessary licenses are not possible for a foreign-owned company to obtain. 

Another key challenge is localization, which is the process of adjusting the app so that it is not only usable in China but provides a great user experience for Chinese users.

How has China’s app marketplace changed since you started AppInChina?
We started AppInChina in 2013 and the biggest change we’ve seen is the growth in laws and regulations that our clients need to comply with in order to publish their software in China. 

The Cybersecurity Law of the People’s Republic of China is the most important of these, but there are many others specific to each category of software and industry in which it operates.

What services does AppInChina provide to clients?
AppInChina provides the full range of services that app publishers need in order to maximize the success of their app in China. This includes testing, localization, legal compliance, hosting, distribution, user acquisition and monetization.

What are some of your go-to apps while living in China?
WeChat is of course the most commonly used app, since it’s the primary form of communication (both business and personal) as well as being a ‘super app’ that enables one to order food, make payments, book movie tickets and much more. 

My second most commonly used app is probably DiDi (the Chinese equivalent of Uber). It’s pretty much impossible to flag down a taxi nowadays so DiDi is essential.


Click here to visit AppinChina’s official website.

For more Game Theory, click here.

[Cover image provided by Rich Bishop]

more news

China-based Lawyer on 3 Common Legal Misconceptions in the PRC

As a counsel specializing in employment law in China, Jeffrey Wilson has unique insight into how the law works here.

8 China Podcasts to Listen to While Washing the Dishes

From topics ranging from history, dating, business, or just living in China.

China is Eating Healthier Takeout, According to Meituan

Meituan reported a rise in the number of healthy food orders and outlets operating on the platform as of September 2019.

New Meat: Is China Ready for a Plant-Based Future?

China’s growing appetite for animal flesh has triggered alarm bells. Could plant-based ‘meats’ be the key to ensuring the country’s food security?

How to Make Space for a Relationship in China

Date Night China podcast discusses new relationships and navigating past the 'honeymoon' period in China.

This Week in History: China's Devastating 2008 Winter Storms

Ice storms wiped out electricity and transportation for millions of households in south-central China back in 2008.

6 Foreign Teachers Receive China's COVID-19 Vaccine

Foreign teachers discuss why they took the vaccine.

Hear Ridiculous Dating Stories and More on This China Podcast

From first dates to worst dates, love to lust, and everything in between, DNC discusses dating in the Middle Kingdom.

0 User Comments

In Case You Missed It…

We're on WeChat!

Scan our QR Code at right or follow us at ThatsTianjin for events, guides, giveaways and much more!

7 Days in Tianjin With thatsmags.com

Weekly updates to your email inbox every Wednesday

Subscribe

Download previous issues

Never miss an issue of That's Tianjin!

Visit the archives