DJI Releases New 'Phantom 4' Drone in Shenzhen

By Ziyi Yuan, March 11, 2016

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As the world’s leading maker of unmanned aerial vehicles, DJI introduced the new ‘Phantom 4’ drone last Saturday at its flagship store in OCT Harbor, Nanshan District

The new quadcopter boasts a number of advanced features, including: new stability functions, optical sensors (for avoiding obstacles), a redesigned 4K camera and longer battery life – for a total flight time of 28 minutes.

Compared to earlier versions, this new vehicles also adds TapFly Touch-Based Flight Control Mode. This feature allows pilots to dictate a destination for their drone by simply tapping a spot on a touch screen. 

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“The new features make the drones easier to use to allow inexperienced users quickly to be drone pilots,” DJI CEO Qiao Yan told Shenzhen Daily.  

READ MORE: Attack of the drones: The rise of UAVs

Priced at RMB8,999 (USD1,384), the Phantom 4 will be available for purchase (both online and offline) starting March 15.  

“We have a special offer online, where you get a discount for returning your old drone," a DJI store staff member informed That’s. "Phantom 4 is also for presale online, you can pay through our official website or through the Apple Store.” 

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DJI, based in Shenzhen, started its drone business in 2006 and, after 10 years of development, the company has now expanded worldwide. 

READ MORE: New Chinese Laws May Ground Drones

[Images via Daniel MH Chun.]

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