Following the successful exhibition in Bangkok, the exhibition ITALIA GENIALE will be displayed at the Sea World Culture and Arts Center in Shenzhen from May 18th to June 30th, 2023.

ITALIA GENIALE is a touring exhibition promoted by the Italian Ministry of Foreign Affairs and International Cooperation and the Ministry of Enterprises and Made in Italy in cooperation with ADI (Association for Industrial Design), Unioncamere and the Italian Trade Agency. 

This exhibition intends to turn the spotlight on the invention, creativity, and design behind Made in Italy. In its role of scientific curator, ADI (the Association of Industrial Design) was closely involved in the design of the exhibition, selecting both historical and contemporary patents and products, a number of which have been awarded with the prestigious Compasso d’Oro Award.  In actual fact, the overall interpretive framework was “driven” by design, since this is a discipline that constantly aims to achieve innovation, linking function and beauty while always considering the user as the central focus of every creative activity. In the exhibition, the concept of enabling is expressed in the following five different categories: “move-able”, “live-able”, “imagine-able”, “relation-able”, “work-able.  Over 70 selected design items on display showcase the ingenuity and creativity that has made Italy a global leader in design.

Being held in Shenzhen, the UNESCO City of Design, this exhibition will offer an ideal opportunity to the audience of the Greater Bay Area to appreciate the creative Italian designs, and increase the exchanges in design and culture between Italy and Guangdong.