In July 2021, PepsiCo hosted a surprise party at Shanghai Disney Resort (SHDR), inviting many guests and fans to celebrate the fifth anniversary of the cooperation between Pepsi-Cola and Shanghai Disney Resort.
At the event, PepsiCo spokesperson Li Xian interacted with the audience, pushing the atmosphere of the event to a climax. In order to enhance the experience of the surprise party with more people, PepsiCo meticulously created a series of surprises, allowing young people to interact, hit it off and meet their dreams.
To better help young people pursue their dreams, PepsiCo and SHDR have used their respective brand advantages to join forces to continue to bring surprise experiences to young individuals and young families.
On the occasion of the fifth anniversary of the cooperation in 2021, the two parties also created a series of surprise experiences such as a fifth birthday surprise co-branded cola, fun interactive experiences, an offline surprise party and more.
The surprise party allowed young people to share their dreams with young families. In this event, PepsiCo and SHDR jointly created a surprise party, launched a series of in-depth interactions such as joint products, fun gameplay on social platforms and offline celebration activities, creating a surprise full of dreams for young people and young families.
The fifth anniversary party also saw the launch of the first commemorative can. For young people, PepsiCo is not just a can of soda, but also a cultural platform that connects lifestyle and consumption.
The "SHDR 5th Anniversary Limited Edition" (hereinafter referred to as "Pepsi Mini Can") jointly created by PepsiCo and SHDR, is the first Pepsi-Disney surprise co-branded cola launched by Pepsi-Cola worldwide.
The Pepsi Mini Can is based on sugar-free Pepsi-Cola, which is popular among young consumers, and is embellished with the classic Disney characters of Mickey, Minnie, Donald Duck and Daisy, among others.
The images of Disney friends on the can are leaning forward and beckoning enthusiastically, as if they will jump out of the can in the next second, inviting you to party with them and celebrate. Through innovative package design, PepsiCo hopes to connect both Disney characters and Pepsi Cola, creating a co-branded theme for young people to enjoy.
The event also included the creation of a social platform for interaction, allowing young consumers to share their dream experiences with others. To allow more young consumers to connect, PepsiCo also invited the spokesperson Li Xian and Disney partners to create an immersive themed blockbuster.
The two parties work together to bring consumers an unprecedented audio-visual experience, which is deeply loved by the younger generation.
PepsiCo also continued to publish social interactive videos performed by its spokesperson Li Xian and Disney characters through its official micro-platform, and guided users to participate in interactive sharing in the form of question and answer. The Pepsi Mini Can gift box was used as a limited prize to increase the enthusiasm of interaction.
At the same time, the two parties combined the current gameplay technology to bring the "Pepsi Mini Can" mini program. Consumers can enter the mini program to not only collect surprise gifts, but also click on the homepage of "Double Photo" to invite friends to participate and win prizes.
In addition to a series of events created by surprise parties, PepsiCo and SHDR have been working together to create a unique localized experience for Chinese consumers. In the past few years, PepsiCo has introduced a bubble ice drink station in the SHDR Tomorrowland theme park, with exclusive fun bubble ice drink and interactive devices to enhance the consumer's sensory experience.
In addition to product experience, PepsiCo and SHDR have joined hands to bring every young person in the park an "E-Space·Pepsi Stage" to help young people realize a sustainable lifestyle. In the future, Pepsi-Cola and Shanghai Disney will continue to uphold their shared vision of sustainable development and cooperate in the park to jointly promote and practice sustainable lifestyles.
Over the past five years, PepsiCo and SHDR have worked closely together, and on the occasion of the fifth anniversary of the cooperation between the two parties, they have created a series of surprise interactive experiences for consumers about "love" and "dreams."
In the future, PepsiCo will continue to uphold the original intention of transforming love into motivation to pursue dreams, bringing this dream-seeking spirit to more young Chinese people.
[All images provided by PepsiCo and Shanghai Disney Resort]