The LeoMessi Brand is the official premium lifestyle brand of Argentinian soccer legend Lionel Messi, whose chief brand goal is to extend the core of Leo’s values, vision, and sportsmanship from the pitch to the apparel.
The LeoMessi Brand is a direct reflection of the qualities Leo Messi demonstrates on and off the pitch: specializing in creating innovative, premium lifestyle clothing with high quality and precision detail in every stitch, striving for excellence, precision and humility in every single detail.
Besides engaging his own fashion career, he also dedicates his efforts to charity. The brand itself and Leo have not been strangers to devoting their efforts to public good; Leo has always been enthusiastic about caring for the less fortunate.
In February, when the pandemic broke out in China, the LeoMessi Brand launched ‘Be Strong China’ T-shirts immediately, trying to support frontline workers in their fight against the COVID-19 pandemic. They were sold out within just a few weeks, the brand donating all proceeds to Wuhan Union Hospital. And now Leo and his brand are taking their hearts and efforts to autistic children.
11-year-old artist Melody Ji
Do you know one in every 54 kids suffers from autism? And this number is growing yearly. One can only imagine how this pandemic has affected these kids, as most people are having a hard time coping with the ‘new normal’. The LeoMessi Brand is now collaborating with an 11-year-old artist, Melody Ji, who is studying art in the UK to fundraise for autistic children.
Melody Ji tote bag
Melody Ji tote bag
Melody created two paintings inspired by autistic children, and the brand printed them onto beautiful, durable tote bags great for everyday use. The children in the paintings are hardly visible, representing the fact that autistic children do not receive as much attention as they should, as they are relatively invisible in society. They should be offered more love and support.
Now you can help these children just by shopping through the LeoMessi flagship store on Tmall. With every purchase you can get one of these elaborately designed, limited edition tote bags full of innocence and love for free. Part of the proceeds from your purchase will go to the Autistic Children Rescue Fund. Bringing awareness about children with autism is essential for the world to assist more children and families in need. Help make this happen – support Leo!
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[All photos courtesy of LeoMessi Brand]