Tiffany's Celebrates 180 Years of Innovation at This Special Exhibition

By That's, September 27, 2019

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As one of the core representative works of Hive City, Bund Finance Center (BFC) is committed to creating a new landmark in Shanghai with three core brands: fashion, art and design. During the National Day Golden Week, the BFC will be a hub of activity, including the ‘Ingenuity and Craftsmanship’ Tiffany's 180 Years of Innovative Art and Diamond Treasures Exhibition, VR Glass Maze Interactive Experience, Retro Salon Market and so much more. Many exciting themed events will also take place as well as a series of festivals in collaboration with the 2019 Shanghai Tourism Festival and the Shanghai Shopping Festival.

View of BFC (Image courtesy of promoter)

Tiffany & Co. announces a new exhibition opening in Shanghai. ‘Vision & Virtuosity’ celebrates the legendary jeweler’s greatest creative masterpieces. The first of its kind for Tiffany, Vision & Virtuosity was conceived as a journey through history, an exploration of Tiffany’s brand codes and a glimpse of what’s to come. It’s an immersive view into the acclaimed house that honors its past while revealing the importance of this unique history to the present. Shanghai, a global city with a rich cultural heritage and international influence, is a fitting destination for an exhibition of this caliber.

“Vision & Virtuosity is a tribute to Tiffany & Co., which has stood for masterful craftsmanship and innovative design since Charles Lewis Tiffany founded his company in New York City in 1837,” said Alessandro Bogliolo, chief executive officer of Tiffany & Co. “These two values – vision and virtuosity – lie at the heart of Tiffany & Co. and this exhibition represents the best of our brand.”

Image courtesy of promoter

Vision & Virtuosity transports visitors to an imaginative world that showcases the most important objects from The Tiffany Archive. The exhibition’s installations contextualize the brand’s trailblazing moments, documenting the numerous ‘Tiffany firsts’ such as the introduction of the modern engagement ring: the Tiffany Setting. 

“There are many incredible objects in The Tiffany Archive that we draw inspiration from and we are constantly finding ways to reinvent and reinterpret them for our designs today,” said Reed Krakoff, chief artistic officer at Tiffany & Co. “With this exhibition, we honor the past and show how beauty and masterful craftsmanship are timeless and always relevant.” 

The thematic journey takes visitors through six chapters devoted to Tiffany & Co.’s longstanding history of excellence in design and craftsmanship.

Image courtesy of promoter

Blue Is the Color of Dreams

The robin’s-egg Tiffany Blue takes center stage in this room, which highlights the iconic color used in Tiffany jewelry, branding and its important presence as a cultural icon. Paying tribute to Tiffany’s legacy of discovering and introducing colored gemstones, this room features stones such as Montana sapphire and tanzanite – a purplish-blue stone that Tiffany introduced to the world in 1968. 

The World of Tiffany

A visual testament to the breadth of Tiffany’s representation in popular culture, The World of Tiffany installation showcases Tiffany’s iconic influence in film, television, music and literature. This space highlights the evolution of the Tiffany Blue Box, the construction of the Fifth Avenue flagship store in New York City, influential figures who have donned Tiffany jewels and other definitive moments that have positioned Tiffany as a destination that creates joy through its inspiring designs.

The Tiffany Blue Book

Visitors will discover the innovation and artistry behind the high jewelry pieces that define the Blue Book collections. This room presents everything from the original 1845 Blue Book, the United States’ first mail-order catalogue, to the transcendent works of Jean Schlumberger and Elsa Peretti. This room tells the story of the design evolution and the craftsmanship that have informed Tiffany’s inventiveness for nearly two centuries, including pieces from current Tiffany & Co. chief artistic officer Reed Krakoff’s Blue Book collections.

Tiffany Love

Tiffany has always crafted designs that celebrate connections and the way people express their feelings through tokens of love. The objects in this room offer a glimpse into the important role that Tiffany has played in the world’s greatest love stories, including the design of the first modern engagement ring, the Tiffany Setting, and the newly introduced Tiffany True engagement ring. 

Breakfast at Tiffany’s

No other film has had such a profound role in cementing Tiffany’s allure in popular culture than Breakfast at Tiffany’s. This chapter takes visitors behind the scenes of the film with its curation of exclusive objects such as the original script with Audrey Hepburn’s personal annotations and behind-the-scenes photos at the Fifth Avenue flagship store.  

Diamonds: Miracles of Nature

In this room, visitors are invited to discover Tiffany’s most treasured and important diamonds. Diamonds: Miracles of Nature pays tribute to Tiffany’s diamond authority through the ages, from the Gilded Age and Art Deco periods to contemporary designs. The exhibition culminates with the crowning jewel of Tiffany: the Tiffany Diamond. This 128.54-carat fancy yellow diamond, which has long been a source of inspiration and a starting point for jewelry collections at Tiffany, is unequivocally one of the most important gemstones in the world. 

Image courtesy of promoter

Vision & Virtuosity will be open to the public until November 10 in Shanghai at the Fosun Foundation Shanghai. Tickets are now on sale, with all tickets sales benefitting the Fosun Foundation and its charitable programs.

[Cover image via promoter]

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