Furniture China 2019 Is A Must-Visit for Design Enthusiasts

By That's Shanghai, July 29, 2019

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Every September, all kinds of superior furniture products from around the globe are showcased at the China International Furniture Expo (also known as Furniture China). Everyone from professional buyers to designers to consumers visit the event each year. 

On September 9-12, Furniture China 2019 will celebrate its 25th anniversary in Pudong, bringing new insights to the furniture industry. Roughly 3,500 selected exhibitors, brands and high-quality products will be featured at the event. As the world’s leading trade fair in the furniture market, Furniture China is firmly committed to helping worldwide furniture traders maximize their business value in terms of furniture manufacturing, design and retail.

By adhering to its policy of “export orientation, high-end domestic sales, original design and industry guidance,” Furniture China provides an important platform for showcasing and trading home furniture, contract furnishing and an array of raw materials.

2019 Exhibition Overview 

The exhibition covers an area of 350,000 square meters in two venues: SNIEC (for Furniture China) and SWEECC (for Maison Shanghai). 

Furniture China and its co-located events FMC China and FMC Premium, will host home furniture of contemporary, upholstered and classic styles, table & chair, outdoor furniture, manufacturing raw materials, fabric, furniture hardware, leather and upholstery components. 

Booth reservations are a hot commodity and booked up three months prior to the event. Chinese furniture brands represent about 85%, while international companies reserved the remaining booths. These names include KUKA, Ashley, MANWAH, ZOY Home, MLM, HTL, Keeson, Asiades, Expocasa, La Casa, Odir & Olevere, Actona, Diesheng, Debrah's, Sureeco, FREE SAPACE, Meixin, Davis Textile, Hightex, Qigu New Materials, Ligo Leather, Pengxiang, Qiaojia Decorative Materials, Yulong, Loctek, Foresco, OKIN, Kingdecor, Lunbo, and Remacro.

There are quite a few new exhibitor this year. LightSpace and KUNDESIGN become two of the 42 newcomers in the Design Halls. Moreover, Gillmore from United Kingdom, Idelli from Brazil and Scandinavian brands namely By thornam and Leeke also bring new blood to the International Brand Hall which houses a total of 222 overseas exhibitors from 29 countries and regions. 

Maison Shanghai, concurrently held in SWEECC, is a design-driven trade show that embraces home decoration, lighting, carpet, rugs, floral, fragrance, arts & crafts, tableware, home furnishing accessories and designer works. 

The Maison Shanghai exhibitor line-up includes leading brands such as +Glass, Global Views, Ni Floral Deco, Chando, SUN COLOR, The Color Wheel Gallery, Jieyou Carpet, Sundora Carpet, BOKINGART, Fuyun pavilion artwork, DH LIGHTING, DEVSUN LIGHTING, RGP LIGHTING, D.SKY Home, MUMO, belaDESIGN, Arteriors Home and more. 

Besides numerous beautiful furnishing products for trade business, there are quite a few featured exhibitions taking place at Maison Shanghai this year. They are all curated with aspirations to cultivate design power and creativity within China’s furniture industry as well as to explore the trends and possibilities of futuristic home living lifestyles. Young Chinese designers can also find valuable opportunities to show off their talents at Design of Designers.

Checkout the 2019 Hall Layout here.

2019 Show Highlights at a Glance

Carrying the core message “Bring Innovative Solutions Customers,” Furniture China hosts its 25th anniversary celebrations together with its concurrent event Maison Shanghai to feature a wide range of special celebratory activities, forums and lecture series, living solution initiatives, as well as B2B e-commerce solutions. 

Online Improvements & A Digitalized Future

The new generation of buyers prefers a smart way of furniture trade and ordering. They more often go on the internet and look at product images and reviews to place orders. Keeping up with demand, Furniture China launches ‘JJGLE EZBUY,’ aiming to break traditional forms of furniture trading. 

Online Courses Educate the Latest Trend of Product and Interior Design

Maison Business School lectures given out by masters of design industry, continues its presence at Maison Shanghai 2019. 

Offline Exhibition & Activities Set the Market Trend

High-End Manufacturing Builds Upstream Competitiveness

Representing the strongest voice of Chinese furniture manufacturing, two co-located events Furniture Manufacturing & Supply China (FMC) and FMC Premium (FMP) bring improvements on overall space and quality. For FMC, more than 730 companies confirmed attendance. For FMP, the premium edition of FMC, more than 200 industry-leading exhibitors will present with high quality material and original design capabilities. 

The Hub For World-Leading Interior Design Ideas

Interior design is crucial as it provides the soul to a space and makes a space more functional, pleasant and livable. This year, the International Brand Hall along with six International Pavilions will showcase avant-garde furniture designs using green materials. Design Hall (E5-E7) and the thematic zone ‘Design of Designers (DOD)’ at Maison Shanghai Hall 3 gathers original and independent designer brands to represent the strongest voice of contemporary Chinese furniture and decor. 

Book Launch: The Historical Process of Contemporary Chinese Furniture

Peter and Charlotte Fiell, authors of 1000 Chairs, are invited to Maison Shanghai 2019 for a book release of Contemporary Chinese Furniture Design - A New Wave of Creativity. This book not only explores the evolution of contemporary Chinese design in furniture but also attaches the importance of Chinese culture in the cultivation of design diversity. 

From 100 Years of Bauhaus to Contemporary Chinese Furniture Design

The highlight for this year’s celebratory events is the unity between Maison Shanghai and Bauhaus Museum to make a salute to the 100-year establishment of Bauhaus College. The activity is located at Maison Shanghai Hall 4 to run guests through the 100-year journey of Bauhaus to the origin of Shanghai design (Old Shanghai Style), and finally explore the charm of contemporary Chinese design. Several world-renowned masterpieces of Bauhaus works will be displayed on site to show the essence of Bauhaus' design and production process.

Explore Color Dynamics and Solve Customer Problems 

The new version of the COLOR OF FURNITURE exhibition is themed under ‘Boundaryless Color.’ It is created to shift the focus to investigate the rule of Color Mechanics and how it applies to home design. This year, nine sets of colors are used to deduce nine color boxes each with a unique theme to investigate the color trend within the Chinese furniture industry in the next 3 to 5 years. 

This year’s HOME PLUS exhibition will explore innovative space design solutions for seven of the most concerning living issues within society. 

Awards: Evaluating Excellent Works and Determining Industry Trends

This year, the Gold Idea Design Award and the China Furniture Product Innovation Awards will be issued. In addition, two more awards have been established to show appreciation to exhibitors from more sectors. 

With more than 3,500 exhibitors, suppliers and design professionals, 160,000 buyers and visitors, and thousands of products making their first-ever market appearance, Furniture China 2019 will be a must-visit for any design enthusiast this September. 

The Coming Edition:

When: September 9-12

The 25th China International Furniture Expo (Furniture China 2019)
Venue: SNIEC / Address: No.2345 Longyang Road, Pudong, Shanghai

Maison Shanghai 2019
Venue: SWEECC / Address: No.850 Bochen Road, Pudong, Shanghai

[Images courtesy of Furniture China 2019]

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