Ideal Home Show, the world’s oldest and biggest consumer exhibition, was held at the Shanghai Exhibition Centre from March 14-17. During the four-day event 500 premium-lifestyle brands and nearly 20,000 fun, stylish and high-end products, were presented alongside a wide variety of on-site activities all designed to deliver a quality, personalized visitor experience. This year's theme was 'Envisage Your Ideal Lifestyle' and promised to offer a first-rate and inspiring lifestyle showcase.
Present at the Ideal Home Show opening ceremony were John Edwards, Shanghai British Consul-General; Mike Dynan, Media 10 Managing Director; Nancy Baughen, Ideal Home Show Project Director; Sam Wang, Head of Home and Life at JD Retail; Eric Tibusch, leading French fashion designer; Gary Zeng, renowned interior designer; Barry Lee, Chef Michelin; and Softbank’s Pepper robot. All were joined by visitors and media colleagues.
Ideal Home Show covered a total exhibition area of 30,000 square meters and boasted six interactive pavilions: Interiors & Decorative Art, Home Renovation, Technology, Fashion & Beauty, Food & Drink and Family Life. The event also offered some amazing on-site and interactive visitor attractions, including the Ideal Theatre, Chef’s Theatre, Lifestyle Stage Catwalk and Couture Homes, during which over 200 industry leaders, celebrities and KOLs delivered live, practical life-guide sessions.
In case you missed it, here's a look back at the 2019 Ideal Home Show:
Ideal Home Show has been known for presenting custom-built houses for over a century. As an annual consumer show with a focus on home lifestyle, the show upgraded with even more leading brand names. This year’s edition offered eight different styles of the dream house.
Throughout the four-day event, leading brand names were presented including Dyson, Nice Living’s APP for home lifestyle, AirProce air-purification technology, REHAU, fashion Spanish glasses by Etnia Barcelona, Nabel high-end ceramic tiles and more. The brands showcased their renowned high-quality products and delighted visitors with a variety of special offers and Black-Friday-like discounts.
Visitors didn’t have to travel far to get a taste of the world’s most famous fashion weeks. Just like every year, the Ideal Home Show was the place to experience the cutting edge of global fashion up close. As always, the fashion show was a top attraction for visitors, showcasing high-end brands such as Barbour that provides coats to British royalty; Henry Cotton's, an Italian brand that offers smart casual clothing; MCS, a high-end garment brand; Marina Yachting, a high-end casual brand; Maison Lina Ma, a hat brand from France; and Zimmerli, Bund 22’s high-end tailor-made brand. Visitors got to experience international fashion and trends thanks to the show.
As visitors moved from the fashion and beauty zone to the culinary zone, they were absolutely delighted by such a variety of good food, enabling them to enjoy the world’s best tastes without even leaving Shanghai. Whirlpool worked together with American high-end kitchenware brand KitchenAid to offer the Chef’s Theatre, where visitors got to witness how the world’s best chefs make great food that inspires.
At the Ideal Theatre, numerous creative exhibits demonstrated life attitudes and the pursuit of better living experiences. These exhibits offered both fun and inspiration to visitors. In the afternoon, crowds gathered to enjoy the MC work of Softbank’s Pepper robot, who shared insights on smart home technology. RELX founder, Wang Ying talked about a way of life that cares for both health and the environment. Hong Kong-based interior designer, Frank Xiong shared insights on indoor décor aesthetics. Eric Tsui discussed the art of combination to suit a family of four kids, shedding light on new lifestyle. And, Kaiser Tourism announced its top destinations in 2019.
According to visitors, Ideal Home Show was like a dream come true. Futuristic fashionistas gathered and enjoyed a unique home lifestyle journey.
[All images via Ideal Home Show]