Are Shareable Makeup Booths China's Next Big Thing?

By Jikai Zheng, January 10, 2019

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With their new shareable makeup booths, 17Beauty has introduced yet another way of incorporating human-free retail into the Chinese beauty industry. You can now find these stand-alone beauty booths in Beijing, Shanghai and, most recently, Wuhan. However, the company plans on setting up 300 more beauty boxes in Beijing, Shanghai and Guangzhou this year, Medium reports. The aim is to bring a fun and efficient makeup experience to consumers. 

According to JWT Intelligence, the brand has launched 12 beauty boxes across Beijing and Shanghai, mainly in malls, airports and high-speed train stations. 

17Beauty’s founder, Han Shuqi developed this idea of a sharable but private booth to cater to today’s makeup-loving and appearance-conscious consumers who are seemingly always on the go. 

To use the booths, users scan a QR code, select the desired amount of time and pay using their phones. The payment for the service is calculated by time spent inside the booth, with RMB28 (USD4.10) for 15 minutes or RMB58 (USD8.50) for 45 minutes. 

The booths are equipped with an arsenal of popular makeup products from eyeshadow to lipstick to skincare products. The interior is decked out with a full-length mirror, hairstyling tools, a comfy chair and adjustable lighting. There is even a facial recognition system that provides personalized makeup suggestions, CB Insights reports.  

It’s likely that these shareable beauty booths could be the next big thing in China. But there are skeptics when it comes to hygiene. According to one woman from Pear Video, she feels that “as long as the brand can guarantee the reputability and hygienic quality of their products, then it may be safe to use.”

[Cover image via Pexels]

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