The intersection of Huaihai Zhong Lu and Sinan Lu is home to a string of flagship stores for major sportswear brands like adidas, Nike, Under Armour, Reebok and Puma, as well as some of our favorite F&B outlets like Cha’s and Café On Air. But now, a brand new retail and dining concept named Mia Fringe is combining two of our favorite activities – eating and shopping – all under one roof, while adding some much-needed variety to the area.
Spanning 1,600 square meters over two floors, Mia Fringe is designed by the award-winning KokaiStudios, a Shanghai-based Italian architecture and interior design firm that has been involved with many notable projects around China and Asia. At the center of the entire concept is Mia Fringe’s multi-brand shop component, which features a well-curated roster of 60 Chinese and international independent labels such as Saint James, Alexa Chung, Soulland and Wood Wood. Focusing on lifestyle products and casualwear, the first floor also includes an exhibition space dedicated to highlighting the ‘label of the month,’ while the upper floor features menswear, jewelry as well as a slightly more sophisticated and higher-end selection of women’s apparel.
Image by Dominic Ngai/That's
Besides retail, there’s also Mia Fringe Dining, a restaurant serving well-priced all-day brunch with a range of classic eggs dishes, burgers, sandwiches, salads, mains and desserts (ranging from RMB48-98), as well as an afternoon tea set (RMB298 for two) with a mix of photogenic bite-sized delights, along with a selection of tea.
Cover photo by Dominic Ngai/That's. See listing for Mia Fringe.
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