Between January 26 and March 4, Shanghai's K11 Art Mall will transform into a pink fantasy land. From pink paper planes at the interactive photography exhibit to pink elevators, K11 is the perfect place for lovebirds to be during this romantic season!
On January 26, Shanghai K11 held the coolest pink party in the city to kick off the 'Pink Love' installation. Among those in attendance were actor Johnnie Zhang, media, fashionistas, big-name bloggers and other guests from many different walks of life.
“Pink is not just for girls," said Zhang. "It is also an expression of warmth and romance.”
K11 is truly going all out with the color pink this winter! Here's a look at what you can expect at the 'Pink Love' installation.
K11 has collaborated with local artists to create the pinkest restrooms in Shanghai. This mysterious yet fun setting is the perfect spot for a selfie.
Valentine's Day Boxes & Interactive Online Games
Pierre Marcolini, the world’s famous chocolate master, will stop by K11 in mid-Feburary to hand out pink chocolates as his Valentine’s Day blessing. Starting from February 1, K11 wil formally release the worldwide exclusive and limited Valentine's Day 'Pink Love' boxes.
Meanwhile, they'll also be releasing the mobile game 'Cloud Makers.' All participants in the interactive game will have a chance to win pink-colored sweets. On February 14, you'll even be able make your own treats with the shop manager.
K11 Art Store Pink Bazaar
Until March 4, K11 will also be holding a daily Pink Bazzar. Along with exclusive gadgets, the art mall will also be offering over 30 specially-themed products for the exhibition ranging from clothing to furnishings that will gurantee you a pink winter all the way through!
'Pink Party' & Exclusive Tour Bus
During Valentine’s Day and the Lantern Festival, K11's Terminal 5 will be transformed into a romantic space for the pink party. Some shops in this area and on other floors will be preparing special 'Pink Menus,' available during certain hours of the day. What’s more, throughout the month of Feburary, K11’s 'Tour Bus' will be decked out in pink as it shuttles passengers around the city.
International Women’s Day & Contemporary Art Solo Exhibits
During the 'Pink Love' installation, K11's Art Museum will also be holding the solo exhibitions of renowned artists Betty Woodman and Yang Zhao. Both exhibits examine the themes of "body" and “color."
Additionally, from March 8-10, K11 will carry on with the pink theme for its exclusive International Women’s Day celebrations as it hosts key opinion leaders to speak on major women's issues. Apart from that, K11 will pay tribute to Woodman with the project Transformation.
For more information about K11's 'Pink Love' events, scan the QR code below.