Jin Jiang International recently launched its newly-positioned Golden Tulip property in China with the rebranding of the flagship Golden Tulip Shanghai Rainbow, located in the heart of the new Hongqiao Development Zone just 20 minutes away from Hongqiao International Airport.
The Golden Tulip Shanghai Rainbow is managed by Jin Jiang Louvre Asia Hotel Management group, a multi-brand hotel management company based in Shanghai, that offers two- to five-star brands, including Jin Jiang Inn, Magnotel, Kyriad, Campanile, Metropolo, Golden Tulip and Royal Tulip. By the end of 2018, two more Golden Tulip branches are set to open in Shanghai, a dynamic trend-setter of the Chinese hotel market.
Since its inception in 1962 in Netherlands, Golden Tulip, a prestigious four-star global brand, has made a name for itself as a disruptive player seeking alternatives to the norms. After carefully listening to its global target audience, Louvre Hotels Group has re-positioned Golden Tulip to champion a playful attitude towards life and work, defined by the tagline “international standards, local flavors."
With that in mind, the new Golden Tulip Shanghai Rainbow is cheerful, smart and trendy.
The newly-refurbished 30-floor Golden Tulip Shanghai Rainbow is proud to present to its visitors nearly 600 spacious rooms, 1,200 square meters of high-tech conference space, meeting rooms, banquet halls, four bars and four restaurants — including a 24-hour all-day-dining experience. It is truly a not-to-be-missed upscale destination for anyone who is ready for fun yet unconventional hospitality.
Upon entering the hotel, guests are greeted by unique Dutch style elements, from the yellow tandem scupltures in the revolving doors to the stunningly modern and artistic ring-shaped bronze-colored light fixture in the main lobby.
Some say you shouldn't mix work and play, Golden Tulip believes you should do both whenever you want to. As such, the hotel offers various multifunctional areas to perfectly mix business and leisure.
In the creativity meeting rooms, guests can play games as a way to themselves from hectic meetings and possibly even get inspiration for new ideas and solutions.
All meeting rooms are equipped with high-speed Internet access, advanced audiovisual presentation facilities, professional sound and lighting systems and the support of a full technical crew.
For the guests looking to stay active, a full floor of the hotel is dedicated to fitness so that you can exercise or take a break. After a hard day at work, nothing's better than relaxing in their recently refurbished wellness and fitness center, which features massage room, indoor swimming pool, sauna and gym.
Need to host an event? Witha wide array of flexible meeting services, the hotel is an appropriate choice for every spending level. Whether the event is a national sales meeting, a training session, an incentive award program or an intimate management gathering, the hotel balances memorable experiences with efficiency. Furthermore, their event and banquet specialists will gladly assist you with all the elements for a successful event.
"At the Golden Tulip Shanghai Rainbow, everything is done to ensure travellers can balance professional and personal life," says Emmanuel Ollier, Vice President, Franchise Services Asia at Golden Tulip. 'The hotel is designed to ensure there is always an occasion to play or work."
A ceremony was held on November 5 to celebrate the hotel's rebranding. The unforgettable event featured an exclusive ballet performance by the Shanghai International Dance Center.
In a speech, Peter L. Herwerck, President of Golden Tulip said:
“The Golden Tulip Shanghai Rainbow is the first hotel opened in China to feature the ‘PLAYTIME.ANYTIME.’ experience. The new Golden Tulip brand promises to add to the strong development capacity of Jin Jiang in China, which offers great assets to convince investors to join the brand. We have already secured 10 hotels in our pipeline in the next 12 months, some of them being in prime locations in Shanghai. I am sure Golden Tulip will be the market leader soon with rapid development, and we truly welcome our guests to meet, dine and sleep with us to experience ‘PLAYTIME.ANYTIME.’”
See listing for Golden Tulip Shanghai Rainbow
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