New Shanghai Shop: CH'IN

Rebranded as a label that promotes the virtues of slow living with a contemporary Chinese spin, the first concept store of CH’IN was recently unveiled in Xintiandi Style. With more than a dozen locations scheduled to open in major cities across the country, the garments and lifestyle products found at the inaugural outlet is a good representation of the brand’s ethos. 

‘Move,’ ‘Think’ and ‘Black Label’ are the three lines of garments offered by CH’IN. While the style and price points range from casual to premium, the designers have placed emphasis on the quality of the fabrics and cut to ensure a maximum level of comfort while incorporating subtle Chinese touches in the overall minimalistic design of all wearable items.

In the lifestyle department, CH’IN carries products of likeminded brands like eco&more (eco-friendly cleaning products) and Jia (tableware), but the most interesting items are its organic tea and rice collection – both of which are symbols of Chinese culture and essential elements of the Chinese diet. 

While the Xintiandi Style location is currently more fashion-focused, the brand has plans to introduce more lifestyle in the future to round out its product mix.

See listings for CH'IN.

For more new Shanghai shops, click here.