With multiple outlets across China, Shanghai-based fashion label ZUCZUG is a familiar to many people. Its new eco-friendly brand, Klee Klee, recently opened its first ever standalone store at the corner of Anfu Lu and Wukang Lu.
From its name and logo depicting a slightly curved palm (derived from the word in Lhasa dialect and sign language for ‘slow’) to its white and nude colored interiors and minimalistic product offerings, Klee Klee stays very ‘on brand’ inside and out.
Focusing mainly on womenswear made with organic wool and cotton, as well as home décor products featuring traditional craftsmanship of ethnic minorities from rural China, the warm, neutral color palette of all the displayed products is consistent with what the brand stands for – using eco-friendly material, sustainable production process and promoting social responsibility.
Another highlight is its ‘Let’s Blue’ collection, a line of denim products designed to provide maximum comfort. Made with premium material from Japan, Italy and Turkey, Klee Klee opts to retain the coloring of the raw material rather than using additional dye to create a hand-wash effect. The store also carries imported denim cleaning solutions made with biodegradable material that are free of toxic chemicals.
Besides this Anfu Lu store, Klee Klee’s products are also available in ZUCZUG outlets and its online platforms. They’re also hoping to further expand their offerings to include children’s clothing and menswear in the future.
See listing for KLEE KLEE.
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