Located right next to the historic Donghu Hotel is Nininio, a brand new lifestyle concept and multi-brand store with bright and sleek design, complete with a large floor-to-ceiling glass window overlooking the always bustling Donghu Lu. Designed by Spanish interior design team MTM Design, the store is divided into two sections: a cafe area at the entrance and a sizable boutique behind.
Walking past the café area where people can pause for a small break to enjoy specialty coffee (RMB25-38), Nininio offers a well-curated selection of apparel, accessories, home décor items, bathroom products, bags, art and stationery – most of which are imported from abroad.
“We want to let people know that fashion isn’t just about beautiful things; that’s too shallow. It should also be an attitude towards life – it’s about quality living,” owner Annabel Zhang says of her concept. “We also want to make sure our products are easy to reach and affordable.”
Vittorio Ceccoli, Monday Edition, SMK and Chris Habana are among the brands she stocks. Interesting items include a vinyl clutch bag that resembles a roll of paper by SMK, Chris Habana’s bold pure silver jewelry pieces (Rihanna and Lady Gaga are reportedly big fans of the brand), signature detergent and crease release from The Laundress, and Octaevo’s Mediterranean-inspired paper vase and bookmarks.
“Look at our carpet. It’s actually a customized map of Shanghai,” Zhang points out.
She adds, “Life is full of ideas and fun inspirations. That is the message we want to deliver to all our customers once they step in.”
See a listing for Nininio.
For more new Shanghai shops, click here.
0 User Comments