Founded by Jamil and Alia Juma in Toronto over a decade ago, the brother-and-sister duo’s eponymous label of apparel, fashion accessories and home décor items has recently opened its first permanent multi-brand store in Shanghai.
Set up at a small corner facing the lobby lounge of the Four Seasons on Weihai Lu – a location chosen due to the brand’s collaboration with the luxury hotel chain on its home collection items in its Shanghai and Beijing properties – the small shop consists of a few low tables and mobile clothing racks for displaying a wide range of goodies.
Juma’s signature exotic and colorful prints are featured in the forms of socks, silk scarves, cashmere knits, pillows, women’s tops, teddy bears and more – which are inspired by head designer Alia’s favorite travel destinations in South Asia, Central America and Africa, the pair’s extensive international exposure.
Besides their own brand, Juma also stocks sunglasses from Swedish brand Dienastie, handbags from Kris Xu, backpacks by Yang by Yang Du, as well as men’s knitted gloves from New York-based label Upstate Stock – all of whom are designer friends of the Jumas from around the world.
In addition to Shanghai, Juma already has presence in Tianjin and Beijing, while its products are also carried at high-end retailers such as Harvey Nichols, Ron Herman, Aishti, Calypso and Another Edition in Hong Kong, Los Angeles, Dubai, New York, Tokyo and more. To tap into the ecommerce trend in China, Juma products are also available at their WeChat store and there’s a full catalogue of their complete line of products on its bilingual website.
See a listing for Juma at The Four Seasons Hotel here.
For more new Shanghai shops, click here.
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