“It’s like a ‘United Designers’ concept, where designers come together to create a retail and event space to help each other out.” That’s how Rinnie Huang introduces us Covetry, her multi-brand concept on Nanchang Lu. She couldn’t have put it better.
Besides her own brand (handbags from Mozaik) and products by her partner Joanna Lim (women’s outerwear from Oba), Covetry carries accessories and clothing from an international roster of designers.
Words like ‘edgy’ and ‘minimalistic’ come to mind when browsing through the offer, Standout items include an animal kingdom-inspired accessories collection (from RMB500) from Hong Kong label NoBeing, and some simple yet sophisticated dresses by Swedish designer Viktoria Chan (from RMB700).
The overall range aims to suit hip, contemporary women – Covetry’s target customers. “Our main clientele is [women] around the age of 28-45, well-traveled and internationally-minded,” Huang explains.
The boutique is open to the works of any designer with a strong point of view, and Huang and her partners do a good job at curating the items displayed to maintain a cohesive theme throughout. Have a solid collection to show? Covetry is where you’ll want to be.
See Covetry listing here.
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