Leading data-based media intelligence agency UNICEPTA tracked and analyzed Chinese print and new media coverage of 15 companies from five industries (automotive, aviation, chemical, IT and pharmaceutical) during Covid-19 outbreak.

This analysis of nearly 5,000 articles sheds light on some important lessons of managing business reputation in China, such as which topics spark journalists’ interest more than others,  why CSR isn't just about making donations, as well as how a disaster can be turned into an opportunity.

Evelyn Engesser, General Manager of UNICEPTA China since 2012, will present this survey and discuss pandemic-era reputation management strategy along with her Chinese colleague Rong Wang, Vice General Manager of UNICEPTA China.