We know that Key Opinion Leaders (KOLs) are one of the most effective methods for marketing in China, and that KOLs are extremely powerful and influential when it comes to people's purchasing decisions. But have you ever wondered what it's like to actually be a KOL?

We'll be talking to 3 influential KOLs in China and abroad. We'll be diving into how they became a KOL, how much work goes on behind the scenes and what it takes to keep growing their loyal following.

We'll also be looking at why engaging a KOL is integral to your marketing strategy and how you can go about doing this even if you're not a big name brand.