The 2021 Hainan Li & Miao's Creative Cultural Design Artworks Collection and Tour Exhibition was hosted by Hainan Provincial Department of Tourism, Culture, Radio, Television and Sports and jointly organized by Hainan Provincial Intangible Cultural Heritage Protection Center and Hainan Jinxiu ZhiBei Industry Co., Ltd. The event had been prepared since August 2021 and officially launched in September 2021. From collecting designs globally to exhibiting the excellent works in the tour exhibition and sales, the event lasted for 4 months.
The 2021 Hainan Li & Miao's Creative Cultural Design Artworks Collection is open to the world. The event has received 359 application forms from both China and abroad, with more than 500 pieces of actual design works. The applicants come from 12 provinces and cities, 46 colleges and universities, including independent designers of original brands, designers from enterprises and institutes, design studios, design professors and students of major colleges and universities in China and abroad, inheritors of intangible cultural heritage, arts and crafts masters, Li brocade lovers and international participants interested in Li and Miao culture, from various countries such as the United States, UK, South Africa and more.
The 2021 Hainan Li & Miao's Creative Cultural Design Artworks Collection event has promoted the research and development of Hainan Li and Miao products, created an incubation platform for cultural and creative creations based on intangible heritage in Hainan, supported product development, production process innovation and packaging design of Li brocade and Miao embroidery, as well as the relevant enterprises and inheritors. The event encourages combining Li and Miao symbols with clothing, accessories and other fashionable consumer goods.
The creative design tour exhibition displays and sells the cultural and creative design works of Li brocade and Miao embroidery on campuses and in business districts, scenic spots, grassroot cultural sites and other places throughout the province. It has boosted the Hainan Li and Miao cultural market as well as promoted the industrialization of local, traditional and cultural products in Hainan.
Hainan Li & Miao Cultural Creative Design Selection 2021 in a shopping mall.
The excellent works selected were displayed and sold in flash stores in large shopping malls. Relying on the shopping mall platform, Hainan Li & Miao Cultural Creative Design Selection 2021 took place in three parts: the exhibition and sale of clothing and accessories, the broadcast exhibition of excellent design drafts, and the model show of excellent works, so as to promote the research and development of excellent works of creative design.
The creative design tour exhibition on campus.
The creative design tour exhibition on campuses has promoted the construction and theoretical research of Li brocade related subjects in colleges and universities. Professors were invited to organize students to watch and learn in the form of on-site teaching, so as to promote the construction and theoretical research of Li brocade related subjects in colleges and universities. The exhibition also provided an opportunity for more young students to learn about Li brocade through practice and appreciate the local traditional culture of Hainan.
The creative design tour exhibition integrates culture and tourism at scenic spots.
The tourism is a key industry in Hainan and the scenic spots in Hainan province are an important carrier of this industry, while local cultural commodities link to close the distance with average consumers. The tour exhibition brought high-quality products with local characteristics into scenic spots. Through continuous, yearly and innovative design to create characteristic products for the market, the output of the exhibition will integrate culture and tourism to stimulate consumption and improve the quality of tourism products in Hainan.
The creative design tour exhibition in grassroot communities.
Local weavers were organized to show the skills of brocade embroidery at grassroot cultural stations in cities and counties through brocade weaving performances and practice exchange. Meanwhile, local and collected works were displayed together for viewer education and discussion. The exhibition will enhance national confidence of the grassroot inheritors and weavers while developing the Li brocade culture to ensure the transmission of the traditional skills through multiple generations.
The first Hainan Li & Miao's Creative Cultural Design Artworks Collection and Tour Exhibition in 2021 has promoted the development of the cultural industry chain and international influence of Hainan Li brocade and Miao embroidery at a high starting point in Hainan's construction of International Free Trade Port. It has successfully shaped the intellectual property of Li and Miao cultural innovative design collection and exhibition in Hainan, and has become the cultural name card of Hainan Free Trade Port.
[Images courtesy of Hainan Provincial Intangible Cultural Heritage Protection Center and Hainan Jinxiu ZhiBei Industry Co., Ltd.]
0 User Comments