Group Holds International Travelers’ Forum to Boost Travel to Hainan

By That's Sanya, July 7, 2021

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On July 6, Group held its first International Travelers’ Forum (ITF), offering cross-broader communication and exchange opportunities to connect global travelers and tourism groups. The ITF is a new initiative to boost destination tourism, share international travel trends and findings and collaborate on the development of the industry.


Representatives from airlines, hotels, tourism companies, academic institutions and tourism bureaus, from dozens of countries and regions shared experiences and ongoing revitalization plans, both in person and through pre-recorded video.

According to the Group company press release, Hainan served as the perfect location to demonstrate the support and partnership the company offers destination partners. Hainan Department of Tourism and Sanya Tourism Promotion Board jointly held the forum with Group and highlighted Hainan as a high-quality tourism destination. The department benefits from Group's ‘fast-growing global network as a leading international online travel services provider, as well enabling partners to draw from innovative content marketing capabilities.’ Group is a leading global travel service provider comprising of, Ctrip, Skyscanner, and Qunar. Across its platforms, Group enables local partners and travelers around the world to make informed and cost-effective bookings for travel products and services, through the aggregation of comprehensive travel-related information and resources, and an advanced transaction platform consisting of mobile apps, websites and 24/7 customer service centers.

“ Group is playing a leading role in the travel revival with the success of our enhanced marketing innovations to help support partners connect with users,” said Bo Sun, CMO of Group. “Hainan is
a top international destination for travelers and we are delighted to collaborate with the Hainan government to promote travel together, leading the international travel revival.”


The key benefit to the forum was content and data sharing among industry leaders. “We are very pleased to see the active participation and creation of content from our partners to help promote their destination and reach their key audiences,” said Benny Wang, Vice President of Group. “Through the integration of data, developing a content ecosystem, and creating immersive experiences for users, Group is pushing its business and the industry forward.”

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[Images courtesy of Group]

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