Cool Shop is a semi-regular series in which we explore new and interesting retail locations in the PRD!
If you are fascinated by the trend of minimalism, then a neat and artsy living space is what you’ll ultimately strive to be maintain. To succeed, however, a certain amount of daily attention is crucial – i.e. picking up clothes off the floor – as is making a consistent effort to cultivate your taste. In other words, you’ll need to bridge the gap between what you envision for your interior and what your room actually looks like, which is typically much harder than it sounds.
Enter Timing Home: a cafe, home decor shop, reading area, art gallery, meeting hall and, above all, ‘living space experience.’ Owned by Guangzhou-based real estate company Times Property, Timing Home strives to sell an ‘idea’ of home. Sound implausible? Not if you are considering purchasing an abode where you plan to spend the rest of your life. Design is key, and Timing Home hopes to spark the imagination.
Once in the shop, customers are greeted by a bleached-white wall stuffed with random items like tableware, furniture, a microwave and even a typewriter. It’s a kind of glorified, avant-garde Ikea, and the spacious cafe also serves as a venue for salons, art exhibitions, academic forums and business meetings, among other events.
Wander off to the reading area, and you might delight in flicking through books on home decor and design recommended by experts in a variety of fields.
There’s also a section featuring model homes, where you can peer into elaborate, well-arranged and detail-oriented floorplans that make the most of the limited area granted to most Chinese apartments.
Two model homes are exhibited, one 95 square meters and the other 115, both comfortably compact. U-shaped kitchens echo the economical design, with just enough room for most two-door fridges in the market. The 95-square-meter space manages to squeeze in three bedrooms, a living room, two washrooms, a kitchen and a balcony.
“We utilize every centimeter of the space,” explains Luo Ying, manager of Timing Home. “All of our apartments face south, which guarantees plenty of sunshine and good ventilation.”
If you’re in the market for neat trinkets, check out the small collection of items that start from RMB20. A portion of the profits will allegedly go to a charity foundation run by Times Property to help the underprivileged.
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