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Moutai is once again caught up with unconventional marketing.
by Billy Jiang, 18 September 2023
China's love affair with coffee culture has taken an amusing and unexpected twists.
by Billy Jiang, 07 September 2023
A couple have been detained and 800 bottles of fake Moutai were seized by police in Wuhan.
by Joshua Cawthorpe, 09 September 2021
A crate of aged Kweichow Moutai sold for GBP1 million in auction on June 18.
by Joshua Cawthorpe, 22 June 2021
Get to know your baijiu brands, from the silhouette of the pinnacle to the bottom of the barrel.
by Sophie Steiner, 20 May 2021
China's storied liquor faces what some have called a demographic crisis as young drinkers diversify their tastes.
by Joshua Cawthorpe, 19 May 2021
The May issue of That's are out now, in both paper-and-ink form citywide and digital PDF form.
by That's, 30 April 2021
The 白8 Baijiu Launch Weekend is bringing baijiu back!
by That's Shanghai, 06 April 2021
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