Apple’s Chinese New Year Video is a Bona Fide Tearjerker

Apple’s newest ‘Shot on iPhone’ film allows viewers to understand the importance of family, generational differences and the hardships for many in the Middle Kingdom.

by Ryan Gandolfo, 16 January 2020

China’s 'Hongbao' Tradition Heats Up in New Nike CNY Ad

The 90-second clip focuses on an aunt and her niece as they meet over the years at the family’s New Years gatherings.

by Ryan Gandolfo, 13 January 2020

Same-Sex Couple in Alibaba's New Ad Praised

The power of subtle messaging.

by Rakini Bergundy, 10 January 2020

Zara's Freckles-Gate Prompts Debate on Beauty in China

Are freckles pretty or ugly? Netizens weigh in.

by Dominic Ngai, 04 March 2019

Learn from the World's Leading Digital Marketing Experts at This Event

A must-attend event for China-based marketing professionals featuring speakers from some of the world's leading brands.

by That's Shanghai, 16 October 2018

Do You Use Chinese Food Delivery Apps? Your Personal Info Could be for Sale

Thousands of private profiles scraped from food delivery databases are being sold to shady marketers for pennies.

by Cassandra Gu, 27 April 2018

China Is Obsessed with 'Little Fresh Meat'. Here's Why.

Pop culture and branding experts on the appeal behind xiaoxianrou.

by Dominic Ngai, 15 November 2017

July 4th Ad Asks Chinese Companies to 'Take Over' US

'Are you ready to take over America?' read the hongbaos sent out to 500 Chinese companies today.

by That's PRD, 04 July 2017

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