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The Hits, Misses and Celebrities of Advertising in China

Chinese brands are spending unprecedented amounts of money on advertising. But, are consumers buying it?

by Dominique Wong, 23 June 2017

Hub of China Founder on Challenges of Market Research in China

David Joseph shares their recent findings on Chinese people’s appetite for cultured meat.

by Ryan Gandolfo, 20 August 2021

Moutai's Quirky Marketing: From Coffee to Hotel Rooms

Moutai is once again caught up with unconventional marketing.

by Billy Jiang, 18 September 2023

Noodle Nightmare! Restaurant Fined for Eating Competition

In a culinary escapade gone wrong, a restaurant in Shenzhen found itself in hot water after its outrageous competitive eating promotion raised eyebrows and appetites.

by Billy Jiang, 24 May 2023

You Can Now Pretend to Sign Up for the Gaokao with This McDonald's App

Experience (or relive) the horror of China's national college entrance exam with this McDonald's app.

by Bridget O'Donnell, 06 June 2017

That's Calling for Guangzhou Marketing Intern Applications

Fancy getting hands-on marketing experience with an English-language media company internship?

by That's, 17 November 2020

Giant Fake T-Rex Used to Attract Business in Henan

One business in Henan has turned to a rather unconventional marketing strategy: a large tyrannosaurus rex peeking out of the fifth floor window of the building.

by Rachel Deason, 03 February 2017

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