The Hits, Misses and Celebrities of Advertising in China

Chinese brands are spending unprecedented amounts of money on advertising. But, are consumers buying it?

by Dominique Wong, 23 June 2017

Sino Celeb: Jiang Yilei (AKA Papi Jiang)

This daring web celeb hit a note with millennials, amassing millions of followers over just a few months.

by Sky Gidge, 16 February 2017

PRD VIP: Ma Huateng

Tracing well-known international faces to their ancestral homes in Guangdong.

by Tristin Zhang, 05 January 2017

QUIZ: Can You Guess Celebs By Their Chinese Nicknames?

Chinese netizens have given Hollywood celebrities some hilarious nicknames! Can you guess these stars based on these nicknames?

by That's, 11 November 2016

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