Japanese 'true love' bra can only be unhooked if its wearer is turned on

By James Griffiths, January 27, 2014

0 0

A new bra from Japanese underwear manufacturer Ravijour claims that it can only be unhooked by your 'true love'. 

The bra, which measures its wearer's heart rate to ascertain how "in love" / turned on she is, is being touted as a "revolutionary bra that knows how women truly feel".

Sensors in this 21st century chastity belt detect the wearer's heartbeat and send data to a smartphone app, if the wearer is sufficiently turned on the app sends a signal for the bra to unhook itself, because a man fumbling to unhook a bra wasn't unsexy enough in the first place now you need a cold, emotionless computer program evaluating how good his foreplay was up until that point. 

"When excited the adrenal medulla secretes catecholamine, which affects the autonomic nerve and stimulates the heart-rate. A built-in sensor reads the woman’s heart-rate signal and sends it to a special app via Bluetooth for analysis. The app then calculates the True Love Rate based on changes in the heart-rate over time," the company said in a press release. 

What isn't quite explained is what happens if the woman wants to take off the bra herself? 

[Via: Rocket News 24, Buzzfeed]

more news

PHOTOS: The Great Sphinx of China

See the wonders of the world in an afternoon in Anhui.

Longest Straight Path on Earth Starts in China, Ends in Liberia

We doubt we'll be trekking the Zhejiang-Liberia path anytime too soon, but it could be done.

Yao Ming Reflects on China's Basketball Past, Present & Future

We caught up with Yao Ming to discuss the growth of the game in China and its future in the country.

This Day in History: The Marco Polo Bridge Incident

On July 7, 1937, the cataclysmic event that led to the start of the Second Sino-Japanese War.

Explainer: How China Got its Flag

How China got its stars - and almost its stripes.

PHOTOS: Take a Look at the Real Santa's Workshop

How your Christmas decorations are made.

Useful Mandarin Phrases: Thanksgiving

A list of essential Thanksgiving phrases to help you through the classic American holiday!

0 User Comments

In Case You Missed It…

We're on WeChat!

Scan our QR Code at right or follow us at thatsonline for events, guides, giveaways and much more!

7 Days in China With thatsmags.com

Weekly updates to your email inbox every Wednesday

Download previous issues

Never miss an issue of That's Magazines!

Visit the archives