First-Ever Plant-Based 'Meat' Moon Cakes Launching in China

By That's PRD, August 14, 2019

0 0

The plant-based meat movement is picking up steam in China. Li Jian, an associate professor of the School of Food and Health at the Beijing Technology and Business University has been developing the “first generation” of artificial meat products with plant-based meat brand Starfield. The company is looking to launch its plant-based meat moon cakes in September, just in time for Mid-Autumn Festival. 

Savory moon cakes can be found all across China, and are quite popular in places like Shanghai and Suzhou. You’re probably familiar with the sweet version of these delectable little pastries, filled with lotus seed and salted duck egg. The meat version, however, is noted for its crisp, flaky exterior and savory minced meat filling. 

Explainer: Everything You Need to Know About Mid-Autumn Festival

Starfield founder, Wu Yanzi, explained that they currently have a vegetarian restaurant in Shenzhen which is being tested by consumers. Wu stated that their “artificial meat prices are not only cheaper than beef, but also cheaper than pork prices.” The price of their plant-based meat burgers is RMB28, which fares well compared to burgers of the meat variety around Shenzhen. 

Of course, another positive that plant-based meat options bring is better nutritional value. Plant-based meat made from vegetable protein such as soybean is close in taste to that of normal meat and contains zero cholesterol. High cholesterol can often be linked to a diet filled with red meat and eggs

Netizens who weighed in on the new product seemed to be divided into three camps. The first camp did not see any reason for change, “Why do I have to eat artificial meat when meat is available? I personally will not eat it.”

Others focused on issues of regulation, writing “Safety can’t be guaranteed for real meat, what steps are being taken to ensure safety of artificial meat?”

And lastly, those in favor of plant-based meat have chimed in with “If the taste is the same, there is no adverse effect and it can also prevent getting fat, why not buy it?”

Will you be ready to swap your protein source come Mid-Autumn Festival?  

READ MORE: KFC Launches Its First Vegetarian Burger in China

[Cover image via Hungry Onion]

more news

Shanghai International Film Festival Postponed Due to COVID-19

The new dates for the 23rd Shanghai International Film Festival will be announced at a later time.

2020 Shanghai International Literary Festival Postponed

Fingers crossed for a mini festival in the autumn.

Useful Mandarin Phrases: Qingming Festival

From the name of the festival to its unique snacks, we've got you covered

China to Mourn COVID-19 Victims During Qingming Festival

The national mourning comes as the COVID-19 death toll continues to rise across the globe.

Explainer: Why People Cut Their Hair on Longtaitou Festival

It was a tradition in the past for folks to lineup outside barbershops on Longtaitou Festival, waiting for their first haircut of the New Year.

Spring Festival Travel Drops by 50% Due to Coronavirus Outbreak

Considered the largest human migration on the planet, the 40-day period was forecasted to see about three billion trips.

2020 Spring Festival Gala Livestream: How to Watch Online in China

Before the Year of the Rat begins, China will celebrate the end of the year with the 37th Spring Festival Gala, referred to as Chunwan.

Explainer: Why is Chinese New Year Called 'Spring Festival'?

Why doesn't everyone call it that, and why is there no Winter Festival or Summer Festival?

0 User Comments

In Case You Missed It…

We're on WeChat!

Scan our QR Code at right or follow us at thatsonline for events, guides, giveaways and much more!

7 Days in China With thatsmags.com

Weekly updates to your email inbox every Wednesday

Subscribe

Download previous issues

Never miss an issue of That's Magazines!

Visit the archives

Get the App. Your essential China city companion.