On April 8, Burger King New Zealand removed an Instagram advertisement for their Vietnamese Sweet Chili Tendercrisp Burger after being accused of racism, insensitivity and general ignorance, according to BBC.
The promotional video featured Western-looking men and women attempting to eat hamburgers with oversized red chopsticks. The actors used the giant chopsticks, one in each hand, to enthusiastically eat the Vietnam-inspired burger.
Watch the controversial ad and internet fallout below (VPN off):
Burger King has since removed the video, with a spokesperson for the global burger chain telling CNN, “the ad in question is insensitive and does not reflect our brand values regarding diversity and inclusion.”
Shortly after the video was published, it received a hailstorm of angry comments from unimpressed netizens on Twitter and Instagram.
Screengrab via Twitter
Even Weibo users got in on the smack talk, taking a more humorous approach.
Image via @山支大队1号队员/Weibo
This comes several months after Dolce & Gabbana had their own racially insensitive blunder, where they hired a Chinese model to eat Italian food with chopsticks.
In the midst of the internet storm, some netizens pointed out the silliness of the backlash. Their arguments seemed to fall on deaf ears, however.
Image via @MattSJoseph1/Twitter
At the moment, a Burger King boycott is slowly gaining steam under the hashtag #burgerkingracist. Have you ever eaten a burger with chopsticks? Let us know below in the comments section.
[Cover image via @中新经纬/ Weibo]