Burger King Takes Flak for Controversial Chopsticks Ad

By Naomi Lounsbury, April 12, 2019

0 0

On April 8, Burger King New Zealand removed an Instagram advertisement for their Vietnamese Sweet Chili Tendercrisp Burger after being accused of racism, insensitivity and general ignorance, according to BBC.

The promotional video featured Western-looking men and women attempting to eat hamburgers with oversized red chopsticks. The actors used the giant chopsticks, one in each hand, to enthusiastically eat the Vietnam-inspired burger.

Watch the controversial ad and internet fallout below (VPN off):

Burger King has since removed the video, with a spokesperson for the global burger chain telling CNN, “the ad in question is insensitive and does not reflect our brand values regarding diversity and inclusion.”

Shortly after the video was published, it received a hailstorm of angry comments from unimpressed netizens on Twitter and Instagram.

angryviets.jpgScreengrab via Twitter

Even Weibo users got in on the smack talk, taking a more humorous approach.

uselessapologies.jpgImage via @山支大队1号队员/Weibo

This comes several months after Dolce & Gabbana had their own racially insensitive blunder, where they hired a Chinese model to eat Italian food with chopsticks.

READ MORE: Dolce & Gabbana Cancels Shanghai Show Following 'Racist' Ads

In the midst of the internet storm, some netizens pointed out the silliness of the backlash. Their arguments seemed to fall on deaf ears, however.

makingfunofracism.jpgImage via @MattSJoseph1/Twitter

At the moment, a Burger King boycott is slowly gaining steam under the hashtag #burgerkingracist. Have you ever eaten a burger with chopsticks? Let us know below in the comments section.

Read More: D&G Founders Apologize to China as Boycott Gains Steam

[Cover image via @中新经纬/ Weibo]

more news

Chinese Netizens React to Tragic Fire at Notre Dame Cathedral

Over 500,000 Chinese netizens are discussing the tragic fire on Weibo.

Should Chinese Students Learn English in School? Netizens Debate

Earlier this week, a full-fledged discussion broke out on Weibo about whether or not learning English is a waste of time for Chinese people.

'Nice Push!' Netizens Praise UK Guard Shoving Tourist Out of Way

Video of a tourist getting pushed out of the way by the Queen's Guard at Windsor Castle goes viral on Chinese social media.

Einstein's Travel Diaries Littered with Racism Towards Chinese People

Newly published diaries by Einstein reveal shocking racist attitudes towards Asians.

Chinese 'Shape of Water' Screenings Cover Up Nudity, Netizens Respond

Audiences who'd seen the original version noticed a few discrepancies...

Netizens Mock Chinglish Courtroom Signs in Shenzhen

Commenters accused a Shenzhen court of resorting to Baidu Translate for its signage.

WeChat in Racism Storm, Translates 'Black Foreigner' into N-Word

WeChat is facing backlash over its translation software.

Chinese Netizens Mourn the Late Stephen Hawking

The late British physicist had millions of fans in the Middle Kingdom, many of whom mourned his passing on social media.

0 User Comments

In Case You Missed It…

We're on WeChat!

Scan our QR Code at right or follow us at thatsonline for events, guides, giveaways and much more!

7 Days in China With thatsmags.com

Weekly updates to your email inbox every Wednesday

Subscribe

Download previous issues

Never miss an issue of That's Magazines!

Visit the archives

Get the App. Your essential China city companion.