Burger King Takes Flak for Controversial Chopsticks Ad

By Naomi Lounsbury, April 12, 2019

0 0

On April 8, Burger King New Zealand removed an Instagram advertisement for their Vietnamese Sweet Chili Tendercrisp Burger after being accused of racism, insensitivity and general ignorance, according to BBC.

The promotional video featured Western-looking men and women attempting to eat hamburgers with oversized red chopsticks. The actors used the giant chopsticks, one in each hand, to enthusiastically eat the Vietnam-inspired burger.

Watch the controversial ad and internet fallout below (VPN off):

Burger King has since removed the video, with a spokesperson for the global burger chain telling CNN, “the ad in question is insensitive and does not reflect our brand values regarding diversity and inclusion.”

Shortly after the video was published, it received a hailstorm of angry comments from unimpressed netizens on Twitter and Instagram.

angryviets.jpgScreengrab via Twitter

Even Weibo users got in on the smack talk, taking a more humorous approach.

uselessapologies.jpgImage via @山支大队1号队员/Weibo

This comes several months after Dolce & Gabbana had their own racially insensitive blunder, where they hired a Chinese model to eat Italian food with chopsticks.

READ MORE: Dolce & Gabbana Cancels Shanghai Show Following 'Racist' Ads

In the midst of the internet storm, some netizens pointed out the silliness of the backlash. Their arguments seemed to fall on deaf ears, however.

makingfunofracism.jpgImage via @MattSJoseph1/Twitter

At the moment, a Burger King boycott is slowly gaining steam under the hashtag #burgerkingracist. Have you ever eaten a burger with chopsticks? Let us know below in the comments section.

Read More: D&G Founders Apologize to China as Boycott Gains Steam

[Cover image via @中新经纬/ Weibo]

more news

We Interview the 'King', China’s Famous Beer Drinking Vlogger

We reached out to Pangzai to discuss his online celebrity status, his life in rural China and more.

KFC Launches Its First Vegetarian Burger in China

Will you try this new plant/fungi-based option?

Netizens Hit Back at Bruce Lee Representation in New Tarantino Film

Quentin Tarantino's depiction of kung fu legend Bruce Lee in his new film, 'Once Upon a Time in Hollywood,' has angered many Chinese viewers.

Netizens React to Yesterday's Horrific Car Accident in Guangzhou

Netizens have reacted to the incident by calling into question the female driver’s footwear.

WATCH: Netizens Outraged at Apparent Dog Abuse at Chinese Film Studio

A film studio in China is at the center of a storm of controversy after footage of apparent dog abuse was leaked onto Chinese social media.

Chinese Netizens Enraged at Foreigners Swimming in Ecological Park

A trio of poorly behaved foreigners in Foshan have found themselves in the crosshairs of Chinese social media users.

Chinese Netizens React to Tragic Fire at Notre Dame Cathedral

Over 500,000 Chinese netizens are discussing the tragic fire on Weibo.

0 User Comments

In Case You Missed It…

We're on WeChat!

Scan our QR Code at right or follow us at thatsonline for events, guides, giveaways and much more!

7 Days in China With thatsmags.com

Weekly updates to your email inbox every Wednesday


Download previous issues

Never miss an issue of That's Magazines!

Visit the archives

Get the App. Your essential China city companion.