A skit aired during Saturday night's four-hour-long Tmall Singles' Day Gala attempted to answer that question by featuring the soon-to-be-retired billionaire competing against Alibaba 'masters' in a series of supply chain challenges.
In the video, Ma tried (and failed) to box up Tmall orders:
... modeled for apparel shops:
... livestreamed lipsticks:
... tied up live hairy crabs:
... and suited up as a kuaidi driver while racing against the clock to complete package deliveries:
Watch the full sketch below (VPN off):
Outside of China? Watch on Youtube here.
[All images via Youku]