New Pay-to-Read Feature Coming to WeChat

By Rachel Deason, February 17, 2017

0 0

WeChat parent company Tencent recently announced imminent plans to add a pay-to-read feature on all of the app’s official accounts. Rumors of such a feature have been swirling around the digital sphere for months, with reports last August of potential charges up to RMB200 per article.

The announcement has been met with mixed reactions from netizens. 26-year-old Beijing resident Huang told state-run Global Times that the feature seems like a logical next step for the popular app. “This is a move that can encourage the creation of original information. I am willing to pay for the WeChat posts that have exclusive content,” Huang said.

Others, like Beijing resident Liu Xi, do not see the point of the new feature. “How can I tell whether the post is worth money if I don't read it first?”

At the start of 2017, WeChat commanded a global user base of 800 million, with 12 million official accounts.

Official accounts can only be set up using a Chinese ID card, but that hasn’t stopped a number of foreigners from entering the game. Billionaire philanthropist Bill Gates rolled out an official account on Valentine’s Day with a translation of his 2017 annual letter. The post received more than 30,000 views within two hours of its release.

Currently, official accounts with a large following can only make money from advertising.

Tencent reports that the pay-to-read feature is still in testing but will be released “soon.” 

[Image via wechatbusiness.com]

more news

WeChat Disables Tipping Feature on iOS App

The function was removed for violating Apple's payment rules.

Here's How to Use WeChat Mini Programs

WeChat's highly anticipated mini apps feature finally launched this week. Find out how to start using them on your phone.

You Can Now Post 10 Second Videos on WeChat Moments

Because six second videos are so yesterday.

WeChat Stickers 'Should Be Regulated,' Say Chinese State Media

People's Daily calls for the regulation of stickers due to their sometimes 'erotic, violent and negative' nature.

WeChat Passes 700 Million Monthly Users

WeChat is now, by far, the most popular smartphone app in China.

Were Nudes to Blame in Early Closing of WeChat Hongbao?

Test of WeChat's wildly popular new feature mysteriously cut short...

WeChat Unveils New Calling Feature to Start 2016

WeChat Out allows users to call mobile and landline phones around the world.

UPDATE: WeChat Removes Offensive Translation, Apologizes

WeChat has removed an offensive translation using the N-word from its app

0 User Comments

In Case You Missed It…

We're on WeChat!

Scan our QR Code at right or follow us at thatsonline for events, guides, giveaways and much more!

7 Days in China With thatsmags.com

Weekly updates to your email inbox every Wednesday

Subscribe

Download previous issues

Never miss an issue of That's Magazines!

Visit the archives

Get the App. Your essential China city companion.