The name Sanrio typically brings to mind cute, happy, curious and fun-loving characters like Hello Kitty. First introduced in 1974, the kitten-girl quickly gained popularity around the globe, inspiring merchandise, cartoons and kitschy restaurants.
Now, Sanrio is introducing a character more suited to the fans who have long since outgrown Hello Kitty’s childlike charm.
Meet Aggretsuko: a 25 year old female red panda who hates her boss, drinks booze and listens to heavy metal.
The character appeared in a video released last month, in which she screams “I’ll quit [my job] one day anyway!!! This is not my fate!!!”
Her job as a secretary fills her with rage, which she lets out at night at her local KTV, slamming back beers and belting heavy metal.
“Aggretsuko” literally means “aggressive rage girl” in Japanese. She first appeared last May on Sanrio’s new line of office supplies.
[Images via Quartz]