A commercial that appears to be advertising a Chinese laundry detergent brand has been widely circulating on WeChat recently due to its heavily racist 'undertones.'
The ad, which seems to be promoting the Qiaobi Laundry Detergent Ball, depicts a woman shoving a black man into a washing machine after sticking one of the detergent balls in his mouth. After going through a complete spin cycle, he magically emerges from the machine as a Chinese man.
Watch the spot below (VPN off):
The ad appears to be a poorly executed parody — or perhaps a completely ripped off version — of another racist laundry ad from Italian brand Coloreria Italiana that went viral in 2006:
It's unclear whether the ad is real, as various versions of the video scattered across the internet appear to have been uploaded through personal accounts. Only one other ad promoting the brand can be found online, this one a low-budget spot where three interviewees tout the detergent ball's benefits.
The detergent ball, which doesn't appear to be sold from any one particular website or retailer, can be found widely distributed through different sellers on Taobao and WeChat. A call to the national hotline number advertised in the commercial returned no answer.
UPDATE (May 27, 2016 at 9:51 AM CST): The ad reportedly aired in movie theaters and television stations across China, according to a post by a Weibo user.
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