Chinese People Love Beer, And Not Even the Good Kind

By Lucas dos Santos, April 25, 2016

1 0

China, due to its sheer size, tends to top plenty of lists. We're pleased to announce that it is time to add another one, one that we are mighty proud of: beer.

The Germans and Dutch might make the best, and the Americans might make the worst, but the Chinese make the most. And, drink the most. Indeed, in 2002 the US lost its beer-drinking crown to China, whose beer market has now grown to be twice as big as the Americans’.

According to a list compiled last year by EuroMonitor, ranking beers according to their global market share, four Chinese brands made the top 10 percentage of the market share:

1. Snow (China) — 5.4 percent 
2. Tsingtao (China) — 2.8 percent
3. Bud Light (US) — 2.5 percent
4. Budweiser (US) — 2.3 percent
5. Skol (Brazil) — 2.2 percent
6. Yanjing (China) — 1.9 percent
7. Heineken (Netherlands) — 1.5 percent
8. Harbin (China) — 1.5 percent
9. Brahma (Brazil) — 1.5 percent
10. Coors Light (US) — 1.3 percent

Most interestingly, this situation was far different back in 2005, when Bud Light was number one. These four Chinese brands have surged into their current pole positions in the last 10 years. Only Tsingtao was in the top 10 back then (at number 10), with Snow at 11, Harbin at 15 and Yanjing at 16.

Within China, here are the top five most popular brands (by billions of liters sold):

1. Snow — 10.3 billion
2. Tsingtao — 5.2
3. Yanjing — 3.8
4. Harbin — 2.8
5. Luoshan — 1.5

Yes, Snow is really popular ’round these parts. And if that puzzles you as well, just look at the other top beers in the world. Watered-down and unexceptional seems to be what sells. Gan Bei!

[Image via Quartz]

more news

10 Top Trending China News Stories of 2020

Welcome to our 2020 China Year in Review series.

China School News Roundup: May 2020

A roundup of important school news from China's biggest cities.

We Interview the 'King', China’s Famous Beer Drinking Vlogger

We reached out to Pangzai to discuss his online celebrity status, his life in rural China and more.

10 Biggest China News Stories of 2019

Welcome to our 2019 China Year in Review series.

7 Biggest China News Stories of 2018

It's been a wild year in news.

China Launches Online Rumor Platform to End Fake News

Introducing China's 'fake news buster'!

China Receives Worst News in 5,000 Year History

1.4 billion people's lives just got ruined.

2017 China News Quiz: Do You Remember the Top Stories?

Test your knowledge of 2017 China news with our quiz!

0 User Comments

In Case You Missed It…

We're on WeChat!

Scan our QR Code at right or follow us at thatsonline for events, guides, giveaways and much more!

7 Days in China With

Weekly updates to your email inbox every Wednesday


Download previous issues

Never miss an issue of That's Magazines!

Visit the archives