Airbnb Cancels Great Wall Sleepover Competition After Social Media Uproar

By Phumelele Simelane, August 14, 2018

0 0

Last week, following Airbnb's announcement of a 'Night At The Great Wall' contest, Chinese social media instantly stirred into a frenzy, as reported by ECNS.

The public’s uproar pushed Beijing’s home rental website Airbnb to abort the competition offer. Concerns rose that participators of the sleepover would damage the site, whilst critics referred to the contest as a disrespectful act towards a historical structure. 

On August 7, Airbnb reiterated the cancellation of the planned Great Wall sleepover, according to Quartz.

Airbnb stated, “We deeply respect the feedback we have received. We have made the decision to not move forward with this event." As reported by BBC, Airbnb was supposedly working with a state tourism agency for the event and launched it to “promote sustainable tourism to China by spotlighting wide ranging efforts to preserve the Wall’s deep heritage." 

The competition's main initiative was to invite participants to write about tearing down cultural barriers and establishing new connections. 

Subsequently, the four winners (and their plus ones) would then get the chance to stay on the wall overnight in a “customized bedroom built in an ancient watchtower of the wall," according to the Star

Additionally, Airbnb shared in a statement that participants who entered the contest would be contacted about other means of exploring China. Moreover, the project’s purpose was to promote tourism and bring cultural Chinese heritage to life. 

BBC reports that some claims were made by Chinese media stating that the event was never approved by local authorities. 

This stunt is a humiliating hit in a significant market for Airbnb, which witnessed a massive increase to its listings last year – essentially logging more than 3.3 million guests – as reported by Quartz.

[Cover image via Pexels]

more news

Great Wall of China Sets Cap on Number of Daily Visitors

A limit will be set on the Badaling section of the Great Wall in efforts to cut down on the extremely large crowds.

Beijing Sets Out to Renovate the Hiker-Frequented Jiankou Great Wall

Soon, another notorious stretch of the Wall might be transformed into a more tourist-friendly sightseeing spot.

The Stanley Cup Visits the Great Wall in Beijing, Next Stop: HK & Shenzhen

The undisputed symbol of ice hockey excellence, the Stanley Cup is currently visiting Beijing, before heading to Hong Kong on September 11.

Great Leap Brewing #12 Brewpub to Close This Week

The brewery's Sanlitun location will close its doors after this Thursday, May 10.

Photographer Scales Great Heights to Protect China's Environment

Adventure photographer Kyle Obermann has spent the past year traversing China's mountains and valleys to promote environmental awareness.

Melania Trump Visits Great Wall, Jared Kushner Sneaks Into Silk Market

Melania and Jared taking in Beijing's tourist traps while Trump made his way to Vietnam.

World's Biggest and Deepest Rail Station Being Built at Great Wall

The station will open at the Badaling section of the Great Wall in 2019.

300 High-Def Cameras Installed Along the Great Wall to Stop Vandals

The move was made after a series of photographs portraying tourist graffiti at the Badaling section went viral last week.

0 User Comments

In Case You Missed It…

We're on WeChat!

Scan our QR Code at right or follow us at ThatsBeijing for events, guides, giveaways and much more!

7 Days in Beijing With thatsmags.com

Weekly updates to your email inbox every Wednesday

Subscribe

Download previous issues

Never miss an issue of That's Beijing!

Visit the archives

Get the App. Your essential China city companion.