Bartisans: Claudia Masüger of CHEERS

By That's Beijing, October 1, 2016

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This month, we talk with Claudia Masüger of CHEERS, the Beijing wine shops that make great wines – and parties – available to all. 

How long have you been working at CHEERS, and what is your exact role?
I am the founder and CEO of CHEERS, and our company is five years old.

What’s your favorite event CHEERS has ever done?
Every year in April we celebrate our Birthday in our Gulou Store – those parties are legendary!

Do you have a favorite CHEERS Wine?
For a summer afternoon, I would definitely go with Foral Lisboa White. It’s a wonderful, refreshing white wine from Portugal. In the vineyard there, they have discovered dinosaur bones, and therefore if you drink the wine, you drink a part of history.

What kind of wine would you recommend drinking during the upcoming autumn months?
For those many dinners coming up in autumn, I would go with gold-medal winner Jumper Malbec from Argentina. It’s full-bodied, and the taste of blackberry and plum goes perfectly with beef, mutton and other richly flavored dishes.

What’s the best part of working at CHEERS?
The people! CHEERS is my life, and our community is my family. I love it so much.

What’s something you’re cheers-ing to this Fall?
I CHEERS to happiness, love and good wine.

See listings for CHEERS. CHEERS, locations throughout the city; for more info visit CHEERS online at www.cheers-wines.com and on social media at www.facebook.com/CheersWines 


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