A Closer Look at HOPS International Beer Fest: Part II

By That's Beijing, June 26, 2016

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Beijing’s first-ever International Premium Beer Festival is next weekend and we can hardly contain ourselves. HOPS is hosting the three-day festival, which will be held at the stunning MGM Beach (formerly Uper+) from July 1-3. To top it off, some of Beijing’s best musicians, DJs, entertainers and dancers will be scheduled to perform throughout the event.

This isn't just any beer festival. There will be a mind-boggling 80 types of premium global beers – from Belgium, Italy, Germany, England and more – to knock back on and enjoy during the event. There will be so much beer! And, of course, there will also be plenty of mouthwatering international foods on offer to pair with your beers. Savoury or sweet, mild or spicy, you’re bound to find the perfect pairing for your beer from the vendors.

Here is Part II of our sneak peek at the food and beer vendors that will be making an appearance at the festival (for Part I, click here):

Brewers:

Viola

BIRRA ARDUINI Craft Brewery are the folks behind VIOLA beers. They have crafted two types of beer: one is a pale lager and the other a red ale. Both are delicious and can be savored with all kinds of different foods. 

Cuvée Des Trolls

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The Cuvée des Trolls is a blond beer that’s either filtered or unfiltered, and it’s known for its freshness and scent. It’s also brewed the traditional way, which is always appreciated. 

Bear Bear

There are tons of Bear Beers to try. Lite, dark and everything in between, there really is something for everyone. 

Bush

Bush will be bringing its strong Bush Amber, fruit-flavored Pêche Mel’Bush, mature Bush Noël and unique Bush Blonde to the party.

Lindemans

Lindemans is a true original. They'll be featuring their original lambic beers, which are refreshingly fruity.

Konig Ludwig

Sample the traditional Bavarian Konig Ludwig Weissbier, which has notes of apple and banana. Or it that's not your thing how about a taste of the bitter and spicy Konig Ludwig Dunkel?

Brewdog

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BrewDog is a maverick craft brewery based in North East Scotland. And their founders are passionate about great craft beers. Definitely stop by their booth to try their Punk IPA.

Kasteel

Kasteel Rouge is a blend of Kasteel Donker with sweet cherry liqueur. The result is a sweet, dark and complex beer. 

St. Louis

The St. Louis Kriek is aged for six months. With its cherry and almond flavor it is both sour and refreshing. 

Goose Island 

Originating in Chicago in 1988, Goose Island has become one of the most successful craft breweries in the Midwest. It also produces some of the most popular, award-winning beers in the States. 

Hitachino

Hitachino is famous for its Nest Beers. Sample of few of their brews: The refreshing Hitachino White Ale Beer, the light Hitachino Lager Beer, the Japanese mandarin Hitachino Dai Dai Ale Beer and coffee-infused Hitachino Espresso Stout at the festival. 

Food:

Glacio

Glacio’s has been making ice cream since 1972. Since then Glacio has become world-renowned for its chocolate, fine desserts, ice creams, sorbets and ice desserts.

Home Plate BBQ

Carnivores rejoice. Home Plate BBQ will be on the scene armed with meaty goodness from beef brisket to sausage to pulled pork.

Artdog

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What beer is complete without an enourmous hotdog? Luckily Artdog will be supplying us with tons of dogs to wash down with your cold beers. 

Meet the Brewers:

During the festival, select brewers have been invited to give a brand introduction and a Q&A with customers. Alain De Loecker, Official Representative for Westmalle (Belgian); Alexandre Nys, Délégué Commercial Export for Brasserie Dubuisson (Belgian); Axel Gummich, Technical Director & Head Brew Master for König Ludwig (Germany); Didi, Brand Ambassador for Goose Island (America) will all be in attendence. 

The Bands:

July 1: The Paper Tigers – Get ready to dance with one of Beijing’s best new indie rock bands.  

July 2: The Hunters feat. MIRS – One of Beijing's best foreign cover bands will bring their old school funk, soul and rock sounds to MGM on Saturday.

July 3: Disaster Chat – One of Beijing's best original bands will be performing their fresh pop sounds and ambient rock melodies on Sunday. 

July 1-3: There will also be dancing, bagpipe performances and DJs performing all three days of the festival. DJs Gino, Max and Nico will be there to provide the beats. 

DJ Nico is well-known in the Chinese electronic music world. And he'll be spinning his legendary beats this weekend. 

Based in Southern China, DJ Max has been performing around the country since 2004. You never know what he’s going to bring to the table. He style spans lounge, deep house, progressive house, trance and much more. 

DJ Gino has been in the business for 11 years and has consistently produced quality house, deep house, tech house and funky house with melody.

Tickets:

You can buy your presale tickets here priced at RMB50 per day, which includes one free premium beer. Miss out on your presale tickets and you'll be charged RMB80 (also includes one free beer) at the door so we suggest you get on it!

Book Tickets

Presale Ticket
- Friday, July 1
Presale Ticket
- Saturday, July 2
Presale Ticket
- Sunday, July 3
       

Contact:

Have a question about the festival or buying tickets? Message us on WeChat (Thats_Beijing). Alternatively you can call 84477603 or email bjmarketing@urbanatomy.com

About HOPS:

HOPS is the only publication in China dedicated exclusively to beer culture. They strive to provide in-depth and accurate coverage of the evolving beer market, including venues and events, the professional market place and the science of beer brewing. Delving into the culinary arts through beer pairing and innovative recipes, they hope to expand their reader's understanding of beer. They will also strive to broaden their reader's knowledge of the history, science and culture surrounding beer, both in China and abroad.

READ MORE: HOPS' Sanne De Leeuw on Upcoming Beer Fest

That's Beijing is the official media partner and ticket seller for this event. Make sure you follow us on WeChat (Thats_Beijing) or visit us here at Thatsmags.com/beijing for exclusive updates and giveaways in the run-up to the beer fest.

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Fri July 1, 6pm-midnight; Sat July 2, 2pm-midnight; Sun July 3, 2pm-midnight; RMB50 (presale), RMB80 (door), both include 1 free beer; MGM Beach, 3rd Floor, 88, South Gate, inside Worker's Stadium, Chaoyang District 美高美酒吧顶层露台 北京市朝阳区工人体育场内88号楼 (6552-5556)

See event listing for details.

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