SwedCham and Bamboo Business Communications are organizing a half-day workshop focused on WeChat and how to utilize it in B2C and B2B communications. The workshop will teach participants the fundamentals in how to create WeChat accounts, WeChat content, WeChat mini-programs and the dos and don'ts when managing a WeChat account.
Some of the topics that will be touched upon are:
· What type of content works on WeChat?
· What type of accounts are used?
· Mini-programs, how and why shall I use them?
· Service & Subscription accounts.
· H5 sites and connecting menus.
· B2B & B2C sales on WeChat.
· Third-party solutions.
· Specific industry channels and WeChat promotions.
The Workshop will be held in English with possibilities to ask questions in Chinese.
Event Details:
When: November 20th, 09.00am – 12.00pm
Where: Radisson Blu
Price: Member: 600 RMB, non-member 1800 RMB.
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