Does Beijing need more fancy sneaker shops? No. Do people even go to fancy sneaker shops in the Internet age? Apparently. But even if Honor 23’s concept is unoriginal, its execution is ace – gold shelving and floor-to-ceiling mirrors bring the swag, and a dark, sleek entranceway makes us feel like we’re entering a speakeasy (for Jordans). It should also be noted that they’re selling an incredibly lifelike statuette of Dennis Rodman for RMB1,800 (and ones of other players who aren’t friends with Kim Jong Il for the same price). Overall, Honor 23 adds a tiny dose of cool to Taikoo Li – and if you don’t know why ’23’ is the chosen number, then what are you doing here?
December 18, 2017
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