The brainchild of bad-boy American jeweler Mitchell Binder, the brand and store sell biker-chic rings, necklaces, pendants and earrings – and nearly everything seems to have some sort of heart or skull or snake motif. The shop itself is spacious and airy, with a goth-looking chandelier hanging from the ceiling, steel and glass display cases and a vintage Harley Davidson deployed as part of the furniture. It’s all very badass and rock‘n’roll – Binder is the go-to jeweller for some of Hollywood’s top stars and musicians, from Rihanna to Aerosmith and Arnold Schwarzenegger. Pics of said celebs hang around the shop, a cool display of Americana in the heart of Beijing. Prices are on the steep side (around RMB5,000), but nothing beats wearing a zircon-encrusted eagle ornament. For some, at least.
October 11, 2015
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